Does your web copywriting alienate or embrace your target audiences? Tapping into the science of Neuro-Linguistic Programming (NLP) might provide you some insight and direction on what words to use in your marketing messages.
Social Media Unplugged Conference: What You Missed
On Saturday, Jan. 29, Sidetrek Productions presented a one-day conference in Vancouver on real world social media strategies and implementation. The speaker line-up included representatives from some of the biggest players in social media in Vancouver, the country and the world.
Following is our recap of the highlights.
Posted on Feb 1 2011 2:21 pm by Rick Sloboda
| category: Business & marketing Web world at large | Leave a comment
| category: Business & marketing Web world at large | Leave a comment
Best Buy Facebook Fans Tell Justin Bieber to Buzz Off
Best Buy will run its first Super Bowl game ad this Sunday. The spot will feature the odd pairing of Ozzy and Sharon Osbourne with Justin Bieber.
European Online Spend to Jump 18% in 2011: Study
Online retail sales in Europe are set to rise 18% to more than 200 billion euros ($271 billion) this year, reported Reuters, outpacing growth at traditional shops as well as Internet sales in the US.
Posted on Jan 31 2011 12:01 am by Web Copywriters
| category: Business & marketing | Leave a comment
| category: Business & marketing | Leave a comment
Bad Typography Kills Good Web Content
“Something looks funny with the web copy…it looks really bad.” That was a part of the message we recently received form a client who was reviewing a design mock-up for his soon-to-be-launched website. “We really like the copy,” they had said just a few days earlier. So they liked what it stated, just not how it looked. The culprit: typography.
Nation Shudders at Large Block of Uninterrupted Text
Hysteria continues to grow since a news source reported Americans are collectively becoming paralyzed due to documents comprising “solid blocks of uninterrupted text.”
App Blocks Your Internet Connection for Just $10!
Shortly after writing about Internet addiction, a photographer reached out and told us about a service that blocks the Internet from your computer. While you might pay a small fortune to access the Internet, you can block it for just a few bucks. Sounds too good to be true, right? So we had to look into it.
Branding: Steve Jobs Versus Jesus?
The Apple logo on a laptop or phone may evoke the same feelings for some people as a crucifix or Star of David pendant does for others, suggests research by Tel Aviv University, Duke University and New York University scientists. According to their research, brands are a form of self-expression and a token of self-worth, just like symbolic expressions of one’s faith.
