Dear business owner,
We know vision, mission and value statements make you feel warm and fuzzy. They may even make a few of your keenest employees feel giddy. But inflicting them on your website visitors is cruel, and it’s time to put a stop this sleep-inducing torture.
Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.
A recent controversial documentary Game of Death reveals how TV game show participants knowingly inflicted pain and potential death on a fellow contestant in a bid to comply with authority. The shocking outcome reinforces the findings of another controversial experiment led by Yale University in the 1960s. It’s something marketers take advantage of, and consumers should be aware of.
Where do common expressions in the English language come from?
Long before Internet memes and hashtags, there were spoken expressions that stood the test of time. Even the best copywriters fall victim to their seduction, citing writer’s block, lack of sleep or general laziness as culprits. Sadly, clichés, idioms and other common expressions often signify lack of creativity, which is not something any writer wants to portray.
Recent redesign catastrophes have begged the question — how can Web-based businesses that want their brands to evolve avoid harsh backlashes and possible brand suicide?
Most would say the answer is simple — do it right and you won’t have a backlash, or at least you won’t have one you can’t recover from.
Twitter gives us all a killer platform to network, research, promote and brand. We strive for and eventually build powerful, meaningful, like-minded communities. But sometimes it’s helpful to shake things up and tap into different industries and views to broaden our minds. Following is a list of 27 intriguing people who can tweet new perspectives into your world.
The value of original, high quality web content continues to rise as Google makes new moves to decrease the visibility of low-quality websites. The search engine giant recently updated its algorithm to suppress the presence of link farms, which generate endless streams of poorly written, regurgitated articles. It’s all in a bid to cater to users who have been complaining about spammy sites appearing in top search results.
Savvy companies have increasingly been posting videos on their websites to help connect with customers. But, as video technologies continue to advance, there will be implications for web copywriters, marketers and business owners alike. To get an edge over the competition tomorrow, you need to ensure your company’s videos are ‘SEO ready’, today.
