ARE WEBSITE FOOTERS NECESSARY?

Are footers necessary?

Are website footers necessary? Absolutely! However, while the elements found at the bottom of web pages help deliver positive online experiences, they’re often neglected and underutilized. Here are tips on how you can establish a winning website footer to better serve visitors and maximize your success online.

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HOW TO DEAL WITH CLIENTS WHO GET IN THE WAY

Writing for the Web

Whether you’re a content writer, designer, developer, photographer, artist — or virtually any creative — it seems we’ve all had experiences where clients unknowingly get in the way. Following a passing comment or a random article that pops up in a feed, suddenly the client starts to insist on ill-advised tactics. It can be a challenging situation, but one that can be resolved with the right approach.

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FEATURES TELL, BENEFITS SELL

 

Emotional branding with web content

Whether you’re marketing electronic gadgets B2C, or professional services B2B, you need to engage people emotionally to win their business. Why? As humans, we make decisions emotionally and rationalize them logically. As a result, a highly effective way to capture an individual’s heart is to focus on benefits.

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LESSONS FROM FREDDIE MERCURY: THINK BIGGER

Freddie Mercury content strategy and creativity.

Inspired by Bohemian Rhapsody, I reflected on how and why Freddie Mercury became a living legend, and continues to be celebrated as one of music’s greatest performers of all time. I believe it goes beyond his inimitable voice and songwriting abilities. Mercury had vision, and in a world of conformity, he boldly did things his way — he was his own creation. Whether you’re a creative, entrepreneur, or just want to live a fuller life, we can all take a page from the icon.

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THE RELATIONSHIP BETWEEN CONTENT AND DESIGN

Content writer interview

In an interview with Mahyar Saeedi at Designed to Speak, our Chief Content Strategist Rick Sloboda discusses the relationship between content and design, including content-first design.

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PAY YOUR KIDS TO READ: BOOK CLUB FOR YOUNG ENTREPRENEURS

books for kids

Pay your children to read? I did it on a whim one evening and felt somewhat sheepish. Reading should be a natural pastime that you desire and enjoy, right? But then I was told something that made me realize it’s not only okay — it might be brilliant. Here’s why and how you should consider launching your own ‘book club for young entrepreneurs’ at home.

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INTERVIEW: CREATIVITY, ENTREPRENEURSHIP AND LIFE

Rick Sloboda - Creativity

In an interview with Creativeroom4talk, a European online magazine for creative types, our founder Rick Sloboda discussed creativity, entrepreneurial energy, branding, marketing, desires, fears, inspiration, music, and more. Here’s the FULL interview:

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ADAPT OR DIE: MEASURE YOUR CREATIVITY

Measuring Creativity

Do you know exactly how creative you are? Creativity seems hard to quantify. But what if creativity can be effectively measured? And why is measuring creativity important?

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WHAT’S THE LINK BETWEEN COFFEE AND CREATIVITY?

Coffee and Creativity

How do you take your coffee? At Webcopy+, our web copywriters ingest coffee intravenously — but jokes (mostly) aside, what’s the link between coffee and creativity? More specifically, what’s the scientific correlation between caffeine and cognitive function associated with creativity?

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WHY USE BUYER PERSONAS FOR CONTENT MARKETING?

Target audience - web content
You know your target audience. Your inbound marketing seems to be tracking well. Why bother with buyer personas? The reasoning is similar to why you need web content writers (see what we did there?): To really optimize your content marketing.

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