
AI can write a blog post in 13 seconds. So why is most of it instantly forgettable?
The explosion of AI tools has triggered a content gold rush — faster, cheaper, and more abundant than ever. But for all the automation, something critical keeps getting lost: relevance, resonance, and results.
We’ve been in the content trenches since 2006. We’ve seen every wave — from the early days of SEO stuffing to the dawn of storytelling and now the AI boom. Through it all, one truth has held up: Strategy beats speed. Humanity beats hype.
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Posted on Apr 23 2025 8:21 am by Rick Sloboda
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category: Business & marketing Writing for the Web |
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In the digital age’s landscape of brief and superficial interactions, authenticity shines through like a radiant sunrise. It’s the currency that truly enriches in this economy of attention, and the soul of any message that leaves a lasting impression.
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Posted on Mar 18 2024 10:55 am by Rick Sloboda
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category: Writing for the Web |
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When writing effective web copy, understanding the psychology of how people read and process information is key. Our content strategists know this through client work and various content studies, including one with Yale University where we ‘primed’ survey respondents with words used in the intro.
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Posted on Mar 22 2023 11:09 am by Rick Sloboda
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category: Writing for the Web |
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In today’s world, creatives are needed more than ever, both for business and to solve complex social problems. Wherever you apply your creative mind, one way to develop your creativity further is to expand your musical mind.
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Posted on Jun 3 2019 7:11 am by Web Copywriters
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category: Writing for the Web |
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Are website footers necessary? Absolutely! However, while the elements found at the bottom of web pages help deliver positive online experiences, they’re often neglected and underutilized. Here are tips on how you can establish a winning website footer to better serve visitors and maximize your success online.
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Posted on Mar 4 2019 9:03 am by Web Copywriters
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category: Writing for the Web |
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Whether you’re a content writer, designer, developer, photographer, artist — or virtually any creative — it seems we’ve all had experiences where clients unknowingly get in the way. Following a passing comment or a random article that pops up in a feed, suddenly the client starts to insist on ill-advised tactics. It can be a challenging situation, but one that can be resolved with the right approach.
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Posted on Feb 19 2019 4:48 am by Web Copywriters
tags: Working in the Web
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category: Writing for the Web |
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Whether you’re marketing electronic gadgets B2C, or professional services B2B, you need to engage people emotionally to win their business. Why? As humans, we make decisions emotionally and rationalize them logically. As a result, a highly effective way to capture an individual’s heart is to focus on benefits.
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Posted on Feb 12 2019 12:10 pm by Rick Sloboda
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category: Writing for the Web |
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Inspired by Bohemian Rhapsody, I reflected on how and why Freddie Mercury became a living legend, and continues to be celebrated as one of music’s greatest performers of all time. I believe it goes beyond his inimitable voice and songwriting abilities. Mercury had vision, and in a world of conformity, he boldly did things his way — he was his own creation. Whether you’re a creative, entrepreneur, or just want to live a fuller life, we can all take a page from the icon.
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Posted on Jan 28 2019 1:08 pm by Rick Sloboda
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category: Business & marketing |
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In an interview with Mahyar Saeedi at Designed to Speak, our Chief Content Strategist Rick Sloboda discusses the relationship between content and design, including content-first design.
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Posted on Oct 16 2018 7:36 am by Web Copywriters
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category: Business & marketing |
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Pay your children to read? I did it on a whim one evening and felt somewhat sheepish. Reading should be a natural pastime that you desire and enjoy, right? But then I was told something that made me realize it’s not only okay — it might be brilliant. Here’s why and how you should consider launching your own ‘book club for young entrepreneurs’ at home.
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Posted on Aug 31 2018 8:26 am by Rick Sloboda
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category: Writing for the Web |
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