Web Videos Will Make SEO More Important, Not Less

Video SEO

Savvy companies have increasingly been posting videos on their websites to help connect with customers. But, as video technologies continue to advance, there will be implications for web copywriters, marketers and business owners alike. To get an edge over the competition tomorrow, you need to ensure your company’s videos are ‘SEO ready’, today.

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For Marketing Insights, Get Some Sauce on your Sleeves

Pizza Marketing

In his book, “Then We Set His Hair on Fire,” copywriter and former chief creative officer of BBDO North America Phil Dusenberry revealed how powerful insights propelled his successful career in advertising. He told the story of how one insight helped his team land a $50 million-plus Pizza Hut account.

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Legal Lesson Learned: Copywriter Pays $4,000 for $10 Photo

Copywriter - Copyright Lesson

Why would web content writers at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.

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World’s Worst Website Foundation

Reaction to a bad website

While Webcopyplus made a holiday donation to Kiva last Christmas, I opted to make a personal donation to the World’s Worst Website Foundation (a subsidiary of the Human Fund). With help from passionate supporters like you, we can raise awareness about common website wreckers and how best to avoid them.

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What Copywriters Can Learn from Real Estate Advertising

Real Estate Copywriter

In their book “The Age of Persuasion: How Marketing Ate Our Culture,” advertising and marketing specialists Terry O’Reilly and Mike Tennant provide insight into the persuasive powers of language.

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How to Get More than 1 Million Twitter Followers Overnight

Twitter Blue Bird

You’ve seen too many of the same “get more Twitter followers” schemes: pump and dump; get on popular lists; offer gifts; or even buy followers. Too much work, and never enough reward. Here are some creative ideas from our copywriters guaranteed to help you tap into some big accounts instantly!

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Using Neuro-Linguistic Programming to Create Rapport

NLP Marketing

Does your web copywriting alienate or embrace your target audiences? Tapping into the science of Neuro-Linguistic Programming (NLP) might provide you some insight and direction on what words to use in your marketing messages.

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Social Media Unplugged Conference: What You Missed

Social Media Unplugged

On Saturday, Jan. 29, Sidetrek Productions presented a one-day conference in Vancouver on real world social media strategies and implementation. The speaker line-up included representatives from some of the biggest players in social media in Vancouver, the country and the world.

Following is our recap of the highlights.

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Best Buy Facebook Fans Tell Justin Bieber to Buzz Off

Justin Bieber Social Media Best Buy

Best Buy will run its first Super Bowl game ad this Sunday. The spot will feature the odd pairing of Ozzy and Sharon Osbourne with Justin Bieber.

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European Online Spend to Jump 18% in 2011: Study

Online shopping Europe

Online retail sales in Europe are set to rise 18% to more than 200 billion euros ($271 billion) this year, reported Reuters, outpacing growth at traditional shops as well as Internet sales in the US.

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