VARIABLE FONTS: WHAT CREATIVES NEED TO KNOW

Variable fonts - Web Content Writers at Webcopy+

Say hello to variable fonts — simpler, more efficient typography that looks better on any screen. The type community is already all over this one, but should a web designer or web copywriter be that excited about typeface? As creative content providers for responsive web design, absolutely!

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Design vs. Content: Agency Professionals Weigh In

Content Versus Design - Webcopyplus Web Copywriter Blog

Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.

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How to Avoid Website Redesign Backlash

How to Avoid Website Redesign Backlash

Recent redesign catastrophes have begged the question — how can Web-based businesses that want their brands to evolve avoid harsh backlashes and possible brand suicide?

Most would say the answer is simple — do it right and you won’t have a backlash, or at least you won’t have one you can’t recover from.

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Google Algorithm Update Boosts Value of Quality Content

Black Hat SEO

The value of original, high quality web content continues to rise as Google makes new moves to decrease the visibility of low-quality websites. The search engine giant recently updated its algorithm to suppress the presence of link farms, which generate endless streams of poorly written, regurgitated articles. It’s all in a bid to cater to users who have been complaining about spammy sites appearing in top search results.

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Legal Lesson Learned: Copywriter Pays $4,000 for $10 Photo

Copywriter - Copyright Lesson

Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.

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World’s Worst Website Foundation

Reaction to a bad website

While Webcopyplus made a holiday donation to Kiva last Christmas, I opted to make a personal donation to the World’s Worst Website Foundation (a subsidiary of the Human Fund). With help from passionate supporters like you, we can raise awareness about common website wreckers and how best to avoid them.

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Best Best of 2010 Lists of 2010

Best Best of 2010 Lists of 2010 by Webcopyplus

If you’re like me, you get irritated by overused headlines. Now that we’re entering ‘Best of 2010’ season, I’ve gone into hyper-eye-roll mode.

To help you waste your Internet time wisely, I’ve decided to be your ‘Best of 2010’ list curator. Of course, all of these are based around my penchant for web content, copywriting, web design, technology and marketing, and I rebelliously chose 9 instead of 10.

Here is my collection of the Best Best of 2010 Lists of 2010.

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We Asked the Pros: Where Do You Find Daily Inspiration Online?

Online Inspiration

Curious about what websites some of the top professionals in your industry consult on a daily basis? Webcopyplus recently surveyed people we admire in web marketing and related professions to find out what they’re reading online, for both professional inspiration and general interest.  We hope their answers shed some light on what drives them, and perhaps inspire you to broaden your daily reading.

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5 Reasons Not to Hire a Web Designer

Professional Designer

With technological advances, and templates galore available on the Web, it’s a wonder the average person hasn’t become a web designing guru by now. You’ve got a blog, you’ve got iWeb, and you know how to copy and paste from a source page, so what more do you need, right?

Webcopyplus is here to let you in on some secrets. There’s a lot more to good web design than you might think.

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Website Users Still Have the Need for Speed

Website users speed

Website visitors are demanding fast-loading sites, just like they did in the 90s. But are they getting it? Despite faster Internet connections, users complain websites are still too slow, suggest tests conducted by usability specialist Jakob Nielsen.

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