Web Copywriting, SEO and the Web at Large

5 Reasons Not to Hire a Web Designer

Posted July 4, 2010 | Posted By Web Copywriters at Webcopyplus
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Reasons not to hire a web designer

With technological advances, and templates galore available on the Web, it’s a wonder the average person hasn’t become a web designing guru by now. You’ve got a blog, you’ve got iWeb, and you know how to copy and paste from a source page, so what more do you need, right?

Webcopyplus is here to let you in on some secrets. There’s a lot more to good web design than you might think.

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Website Users Still Have the Need for Speed

Posted June 27, 2010 | Posted By Web Copywriters at Webcopyplus
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Website Users Need for Speed

Website visitors are demanding fast-loading sites, just like they did in the 90s. But are they getting it? Despite faster Internet connections, users complain websites are still too slow, suggest tests conducted by usability specialist Jakob Nielsen.

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Bad Apple…

Posted May 25, 2010 | Posted By Web Copywriters at Webcopyplus
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Bad Apple by Webcopyplus Web Copywriter Blog

If Content Is King, Why Is Apple So Bratty About It?

Posted | Posted By Web Copywriters at Webcopyplus
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Steve Jobs - Apple Article for Web Copywriter Blog

The popular online marketing slogan ‘content is king’ not only refers to the importance of writing engaging copy that also speaks to search engines. It also refers to the broader idea of understanding your medium and how your audience consumes content, including video, music, and images, within that medium.

This is especially the case when part of a new gadget’s hype is built around the groundbreaking ways it enhances our content consumption. After all, what is a nifty piece of technology without the amazing things that it can show us, customized for our specific interests?

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Crazy For Flash…

Posted May 10, 2010 | Posted By Web Copywriters at Webcopyplus
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Flash Button - Webcopyplus web copywriter cartoon

View Point: To Flash or Not to Flash?

Posted | Posted By Web Copywriters at Webcopyplus
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Webcopyplus Web Copywriter Falsh intro article

Flash intros were once prevalent on the Web. They’re animations presented to visitors when they arrive at a website. Here’s an example. To help determine whether they’re a fad of the past, or provide website owners and visitors value, we asked web designers and developers:

Should businesses consider Flash intros for their websites?

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The Future of Marketing

Posted March 23, 2010 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , , | 3 Comments | Share This

 

Future of MarketingCanadian Business’ Paul Brent recently suggested in Dewing It Alone that the power of social networks could render traditional marketing departments obsolete. It certainly seems to be putting the nail in the coffin.

Marketing spend is rapidly shifting online as businesses are realizing they can get more bang and reach through the Internet. To be sure, the Internet has already killed the old music institution and transformed TV. Case in point: the appeal and effectiveness of traditional 30-second commercials are fading fast, and new players and methods are taking over.

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Getting to Know Your PC

Posted April 27, 2009 | Posted By Web Copywriters at Webcopyplus
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Getting to Know Your PCFor the average Joe, a close look at a PC reveals a frightingly complex string circuitry, wires and computer chips. But Chad Rushka of TSG Computer Services, says: “You need not be scared anymore.”

To help you overcome your fear of looking a little closer at your PC, and perhaps getting your hands a little dirty, Rushka offers the following advice and guidelines:

Your computer is running really slow and taking forever to start, or open programs.

Your first steps should be to take care of the obvious.
(The steps outlined below are for Windows XP)

Take a look at your system tray, which is located at the bottom-right hand corner of your screen with all the icons in it. The icons showing in the system tray represent all the third-party programs running in the background. These programs are using precious system resources that would otherwise be available for other applications.
Browse through these icons, and determine which programs are necessary and which ones are not.

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Google’s Next Step: Voice Search

Posted April 15, 2009 | Posted By Web Copywriters at Webcopyplus
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The BBC reports Google sees voice search as a major opportunity to generate presence on the mobile web.

Vic Gundotra, Google’s Vice-President of Engineering, made the comments during a wide-ranging discussion at a recent Web 2.0 Expo in San Francisco.

“We believe voice search is a new form of search and that it is core to our business,” he stated.

Read Google sees voice search as core.

Linking Newspapers with the Web

Posted April 11, 2009 | Posted By Web Copywriters at Webcopyplus
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As newspapers continue to experience decreasing ad spends, they’re looking for ways to maintain relevancy and existence.

And the slow economy isn’t helping. Some of the papers’ biggest customers – retail, auto and real estate – are hurting badly.

One way newspapers seem to fit nicely into the overall information delivery system, is by getting the Web to grab readers and allowing them to get in-depth information from print sources.

That could definitely work for some years, or at least until screens provide the same readability as paper and people learn to cuddle with their Sumsungs.