VARIABLE FONTS: WHAT CREATIVES NEED TO KNOW

Variable fonts - Web Content Writers at Webcopy+

Say hello to variable fonts — simpler, more efficient typography that looks better on any screen. The type community is already all over this one, but should a web designer or web copywriter be that excited about typeface? As creative content providers for responsive web design, absolutely!

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How to Expand Your Entrepreneurial Mind in 2012

Expand entrepreneurial mind

Tired of pointless, regurgitated viral debris? A convenient, painless way to expand your entrepreneurial mind in 2012 is to get a daily dose of TEDTalks, comprising more than 900 thought-provoking presentations on technology, entertainment, design, sciences, humanities, arts, NGOs, business and more. You’ll gain life-altering insight and inspiration from the globe’s leading thinkers and doers to better your life, your business and your world.

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iPod Shuffle Survives Wash, Restores Faith in Apple

Copywriter's iPod Shuffle Fire

As a copywriter and creative type in general, I’m a big fan of the Apple brand and its many polished products. But it hasn’t always been easy to be a member of the Apple faithful. In fact, my loyalty has been tested by two elements: fire and water.

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Our Internet Was Down Yesterday…

What To Do When Your Internet Is Down

7 Awesome Creativity Boosting Sites

Creativity Boosting Sites

No matter the industry, all creative professionals, and even the left-brained ones, need to look outside of our circles of influence for inspiration. By exploring new ideas, images, methodologies or concepts, we expand our minds and fuel our own creativity. This is how innovation happens, and how new products, business practices and ways of living help us grow as individuals and as a society.

Where do you look for creative inspiration? Here are some awesome locations around the Web where you can bask in the creativity of your fellow humans.

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Design vs. Content: Agency Professionals Weigh In

Content Versus Design - Webcopyplus Web Copywriter Blog

Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.

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Google Algorithm Update Boosts Value of Quality Content

Black Hat SEO

The value of original, high quality web content continues to rise as Google makes new moves to decrease the visibility of low-quality websites. The search engine giant recently updated its algorithm to suppress the presence of link farms, which generate endless streams of poorly written, regurgitated articles. It’s all in a bid to cater to users who have been complaining about spammy sites appearing in top search results.

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Web Videos Will Make SEO More Important, Not Less

Video SEO

Savvy companies have increasingly been posting videos on their websites to help connect with customers. But, as video technologies continue to advance, there will be implications for web copywriters, marketers and business owners alike. To get an edge over the competition tomorrow, you need to ensure your company’s videos are ‘SEO ready’, today.

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Legal Lesson Learned: Copywriter Pays $4,000 for $10 Photo

Copywriter - Copyright Lesson

Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.

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App Blocks Your Internet Connection for Just $10!

Internet Addiction

Shortly after writing about Internet addiction, a photographer reached out and told us about a service that blocks the Internet from your computer. While you might pay a small fortune to access the Internet, you can block it for just a few bucks. Sounds too good to be true, right? So we had to look into it.

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