If you’re like me, you get irritated by overused headlines. Now that we’re entering ‘Best of 2010’ season, I’ve gone into hyper-eye-roll mode.
To help you waste your Internet time wisely, I’ve decided to be your ‘Best of 2010’ list curator. Of course, all of these are based around my penchant for web content, copywriting, web design, technology and marketing, and I rebelliously chose 9 instead of 10.
Here is my collection of the Best Best of 2010 Lists of 2010.
Chris Anderson, editor-in-chief of Wired Magazine and author of the best-selling book The Long Tail, once stated that “your brand isn’t what you say it is, it is what Google says it is.” In a world where most website visitors find your company through search engines, this statement seems truer than ever. When search engines assign the same weight to bloggers as multi-national corporations, how much control can you exert over your brand?
Curious about what websites some of the top professionals in your industry consult on a daily basis? Webcopyplus recently surveyed people we admire in web marketing and related professions to find out what they’re reading online, for both professional inspiration and general interest. We hope their answers shed some light on what drives them, and perhaps inspire you to broaden your daily reading.
As a fellow web marketing professional — whether you’re a web copywriter, web designer, web developer, or a business owner interested in learning about the best way to market your business online — I’m sure you follow a plethora of like-minded people on Twitter.
You’ve probably also noticed a pattern in the kind of headlines that enter your feed, some at a more irritating frequency than others. These headlines purposely target high pressure points, and get incessantly regurgitated as a result.
Here’s how to recognize these repeat offenders and why you’d be better off to spend your clicks elsewhere.
Journalists are increasingly turning to the Web to generate story ideas, gather information and source subject matter experts. If you’ve done a good job building your brand online, that expert could be you.
The Virtual Miss Friday website states: Professional online business services. While the site looks professional — and the services probably are, too — it fails to treat visitors with respect. Three pop-ups. Three!
Every element on your website has the ability to build — or damage — how visitors perceive you. To gain insight on how to generate confidence, earn trust, and entice visitors to reach out and invest in your offerings, we asked website professionals:
What are common website mistakes that decrease confidence, trust and sales?
I am a copywriter, and along with my fellow copywriters, I write copy intended to communicate the benefits of certain products and services to people who will potentially use them. My logo is not a little ‘c’ with a circle around it, and my job has nothing to do with legal rights associated with creative works.
Adding a blog to your website is a simple and affordable way to strengthen your connection with both current and potential clients, while improving your search engine rankings. However, many business blogs quickly become neglected and abandoned, which leaves a poor impression. So we asked successful bloggers and online marketing experts:
