Design thinking is suddenly very trendy — again. What’s changed, and why now?
VARIABLE FONTS: WHAT CREATIVES NEED TO KNOW
Say hello to variable fonts — simpler, more efficient typography that looks better on any screen. The type community is already all over this one, but should a web designer or web copywriter be that excited about typeface? As creative content providers for responsive web design, absolutely!
THE POWER OF FEAR
There are many things that motivate people, but the most powerful motivator of all is fear. Fear of crime, man-made disasters, change, the future, judgement, disease, failure, rejection — the list is endless. It’s evil and dark, but many use fear to dominate and control people. Just look at the campaign of US presidential candidate Donald Trump.
WHY DO DESIGNERS USE MACS?
It seems almost all designers who partner with our web copywriting firm have made a solemn declaration to Apple products. In fact, the conviction is so profound, it compelled our copywriters to switch entirely to Macs in 2008. Curious what drives this deep desire and devotion with visual creatives, we asked creative directors in Canada, the US and Europe: Why do designers use Macs?
BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN
We live in a world where consumers are starving for authenticity. Meanwhile, businesses continue to serve up homogenous content and brands. Why? To play it safe and fit in with the competition. To inspire and prosper, businesses need to come out of the shadows and reveal their true authentic selves.
Posted on Sep 14 2016 5:42 am by Rick Sloboda
| category: Business & marketing Writing for the Web |
6 Comments
ENTREPRENEURS: LEARN THE LANGUAGES OF LOVE
Many entrepreneurs love what they do, but they sometimes struggle with work-life balance. While you’re working hard to build your business, to live life fully, you also need to ensure your relationships flourish. That’s why you should learn the five languages of love. It’s a relatively easy way to enrich your life, and the lives around you.
BEYOND STEREOTYPES
Are you marketing to people or stereotypes? Sweeping generalizations result in crappy marketing campaigns, offend audiences and spark backlashes. So take the necessary steps to keep your personas real and relevant.
IT’S A BRANDED WORLD
Brands help categorize the modern world. Toyota or Ford, Lulu Lemon or Levis, CNN or Fox News? Brands no longer just sell. They correspond with personal ideologies, and reflect our narratives back to us.
Your First Impression is Online… Are You Making a Good One?
It’s reality today: the first place your customers meet you is online. So the big question is: are you putting your best self forward?
“Before any coffee, sales pitch or job interview takes place, there’s a high probability you’re going to get Googled,” insists University of Toronto Professor and Digital Media Strategist Jean George. “Fortunately, big brands and celebrities aren’t the only ones who can strategize and manage their digital footprints.”
User Experience: Designing a Better World
User experience (UX), simply put, is the relationship between people and technology. Whether you’re a designer, developer, copywriter, entrepreneur, or other creative type, you’ve got a hand in identifying and designing that relationship. You have the power to create a product, service or website that people are drawn to, find easy to use and understand quickly. And with that power comes responsibility.
