Are web copywriters sexy? Not necessarily. But we suggested that’s the case in an April Fools’ prank that’s generated laughs across the Web.
FIVE CONTENT MARKETING PSYCHOLOGY TIPS, FTW
Effective content marketing is intentionally crafted, but easily taken for granted — especially if it’s working its magic. You’d never say something like, “Awesome copy, it made me buy that thing!” Well…maybe, if you’re a word nerd, or a web copywriter. Here’s a secret ingredient from our toolbox: using psychology in content marketing, for the win.
WHAT IS EFFECTIVE UX WRITING?
Think website User Experience (UX) and the mind jumps immediately to design and structure, not necessarily to content strategy or writing. Yet, effective writing is increasingly important to good UX. So, what is UX writing?
UX vs. UI: THE DIFFERENCE IS IN THE DETAILS
Allow a web copywriter some alliterative, homophonic license: “Usability” used to be what the business, IT and design worlds referred to as “user-friendly” — that something should be easy, convenient and practical to use. It’s a concept as familiar and necessary to customer experience as “the customer is always right.”
30 TOP REASONS GEEKS ARE SEXY
Looking for love? Maybe you’ve been looking in all the wrong places. Geeks are a rare breed and incredibly refreshing in a world that’s self-obsessed and idolizes perfection. Here are the top 30 things that make them appealing — guaranteed to make your mind wander. Heck, you might want to give geek a chance this Valentine’s Day!
MAXIMIZE IMPACT: COLOUR PSYCHOLOGY IN CONTENT MARKETING AND DESIGN
A content marketer, web designer and web copywriter walk into a bar; after a few rounds of shop talk, the designer asks the other two to guess the most popular colour for websites. If “blue” is your response, you’re right. A recent Wired piece cites a study identifying shades of blue as the most used colour on the Web’s 10 most popular websites.
How and how much does the psychology of colour affect consumer behaviour, and why?
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WHAT IS THE INTERNET DOING TO US?
We’ve been emmersing ourselves in computers since the late 1970s, and scientists are beginning to identify and learn about the mental, physical, emotional and neurological consequences to our minds and bodies. The impact is significant.
ACHIEVING BRAND AUTHENTICITY, UP CLOSE AND PERSONAL
Keeping it real — being genuine — is easily a plus in personal life, but is “being real” just as important to how effectively you can provide brand authenticity?
VARIABLE FONTS: WHAT CREATIVES NEED TO KNOW
Say hello to variable fonts — simpler, more efficient typography that looks better on any screen. The type community is already all over this one, but should a web designer or web copywriter be that excited about typeface? As creative content providers for responsive web design, absolutely!
