To clients and students alike, I always preach “less is more” on the Web. It applies to web design, web copywriting and even programming.

So I was fascinated to find an applicable quote from French aviator and writer Antoine de Saint Exupery. While reflecting on the development of airplanes some decades ago, he wrote:

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

So true. It reminds me of another relevant quote from Thomas Jefferson: “Had I but more time, I would have written less.” Actually, Mark Twain wrote something similar: “If I had more time I would have written less.”

The common premise is web designers and web copywriters must take extra time and effort to scrap any useless elements, from extra colours to extra syllables.

Good web content isn’t about flashy graphics and fancy words. It’s about communicating key messages and getting tasks completed.

When it comes to web content, some web copywriters still clash on the classic “features versus benefits” debate.

A web copywriter might choose to stack web content exclusively with features. For instance, web content promoting binoculars might focus on certain features, such as oversized lenses, rubber coating and ergonomic design.

That can score points with consumers in terms of credibility, but the web content should not omit the benefits: low-light performance; bright, crisp and clear images from dusk until dawn; and toughness and easy handling.

For consumers to take action, they need to care. Benefits tell readers why they should care.

Benefits engage. Benefits inspire. Benefits get people to act.

After getting grief from a couple of designers, I agreed to post an iPhone version of a recent ‘Top 5 addiction signs’ post. Here we go…

The Top 5 Signs You’re Addicted to Your iPhone

5. The magazine rack in the bathroom has become obsolete.

4. You’ve developed the ability to read e-mails unbeknownst to the person talking to you.

3. Your friends get concerned if they don’t get an e-mail response from you within the minute.

2. You’ve experienced deeply religious “Thank God” moments after finding your iPhone in your other pocket.

1. Humans have become annoying things that disrupt quality time with your iPhone.

.Pro domains are still relatively unknown to the general public, and there’s debate as to when the domains will hit the mainstream.

Whether the buzz starts in two months or two years, there are still some top .pro domain names for sale across a host of industries.

RegistryPro operates the .pro domain name extension for professionals, and is the first company to require enhanced security through digital certificates. .Pro registrants are also required to self-certify their professional status in order to obtain the .pro domain and digital certificate.

The RegistryPro organization, owned by Hostway Corporation, received approval to launch the .pro domain in 2002 from the Internet Corporation for Assigned Names and Numbers (ICANN).

The registration requirements provide the .pro domains heightened credibility, which could see the .pro domains potentially take a share of the market from current domain leaders, such as .com and .org.

Meanwhile, domainers are investing heavily in the .pro market in anticipation of major returns on investments. The great news is a few hosting companies like Network Solutions have started offering .pro domains at exceptionally low prices, i.e. $29.99.

Psychologist Abraham Maslow conducted lifelong research about mental health and human potential. Seeing human beings’ needs arranged like a ladder, he devised his renowned hierarchy of needs.

Here’s a breakdown of the needs and desires people try to fulfill, as compiled neatly in Chip and Dan Heath’s New York Times bestseller Made to Stick:

• Transcendence: help others realize their potential
• Self-actualization: realize your own potential, self-fulfillment, peak experiences
• Aesthetic: symmetry, order, beauty, balance
• Learning: know, understand, mentally connect
• Esteem: achieve, be competent, gain approval, independence, status
• Belonging: love, family, friends, affection
• Security: protection, safety, stability
• Physical: hunger, thirst, bodily comfort

Ensure your web content taps into these basic human needs to appeal to your visitors’ emotions. You’ll engage and convert.

5. The magazine rack in the bathroom has become obsolete.

4. You’ve developed the ability to read e-mails unbeknownst to the person talking to you.

3. Your friends get concerned if they don’t get an e-mail response from you within the minute.

2. You’ve experienced deeply religious “Thank God” moments after finding your BlackBerry in your other pocket.

1. Humans have become annoying things that disrupt quality time with your BlackBerry.

A common pitfall for web writers and journalists alike is it’s easy to get caught up in too many details.

Writers must step back regularly and ask: “What’s important and interesting to the readers?”

If you’re writing web content and feel you’re losing direction, chances are you’re missing the integral story. You might be saying too much. And if you say too many things, you’ll lose your audience on the fast-paced Web.

Well-versed web writers recognize the need to prioritize. There’s one shot at the headline, lead sentence and body. Don’t miss the mark.

Who are these so-called “web designers,” and what are they all about? It’s a profession shrouded in mystery.  Here’s a little pop quiz to familiarize you with this baffling vocation.

1. Who truly gets no respect?

A) Rodney Dangerfield
B) Osama Bin Laden
C) Web designers
D) Web designers and Osama Bin Laden

ANSWER: D. Web designers don’t get respect because it’s a job where it’s hard to define the actual work that goes into it. Osama Bin Laden doesn’t get respect because he is the most hated man on earth.

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The current economic landscape may be daunting, but there’s a silver lining for businesses in the web services industry.

As consumers continue to take their business online, businesses are doing the same to accomplish savings in the sales, marketing and even operations budgets.

Indeed, the web service providers allow businesses to reach farther, faster and for a fraction of the cost of traditional offline counterparts.

Case in point: Webcopyplus is looking into a promotional campaign targeting close to 5,000 organizations. Strategically leveraging e-mails costs just a fraction of old-school postcards and post.

Time Online’s Jonathan Weber shares signs of underlying resilience in the economy, and discusses how the rise of the Internet as the dominant information medium “will not be halted by even a steep recession.” Read A sliver of hope for the online economy.

Domainers have been busy buying up .pro domains since September 2008, when RegistryPro relaxed the domain extension’s certification requirements.

Launched in 2004, .pro domain ownership was limited to an elite few professionals in fields such as accounting, engineering, law and medicine. Plus, to be eligible for a .pro domain, these professionals had to be based in Canada, Germany,  UK and the US.

The registration process was full of cumbersome twists and turns, and .pro ownership cost several hundreds of dollars.

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