5. The magazine rack in the bathroom has become obsolete.
4. You’ve developed the ability to read e-mails unbeknownst to the person talking to you.
3. Your friends get concerned if they don’t get an e-mail response from you within the minute.
2. You’ve experienced deeply religious “Thank God” moments after finding your BlackBerry in your other pocket.
1. Humans have become annoying things that disrupt quality time with your BlackBerry.
A common pitfall for web writers and journalists alike is it’s easy to get caught up in too many details.
Writers must step back regularly and ask: “What’s important and interesting to the readers?”
If you’re writing web content and feel you’re losing direction, chances are you’re missing the integral story. You might be saying too much. And if you say too many things, you’ll lose your audience on the fast-paced Web.
Well-versed web writers recognize the need to prioritize. There’s one shot at the headline, lead sentence and body. Don’t miss the mark.
Who are these so-called “web designers,” and what are they all about? It’s a profession shrouded in mystery. Here’s a little pop quiz to familiarize you with this baffling vocation.
1. Who truly gets no respect?
A) Rodney Dangerfield
B) Osama Bin Laden
C) Web designers
D) Web designers and Osama Bin Laden
ANSWER: D. Web designers don’t get respect because it’s a job where it’s hard to define the actual work that goes into it. Osama Bin Laden doesn’t get respect because he is the most hated man on earth.
The current economic landscape may be daunting, but there’s a silver lining for businesses in the web services industry.
As consumers continue to take their business online, businesses are doing the same to accomplish savings in the sales, marketing and even operations budgets.
Indeed, the web service providers allow businesses to reach farther, faster and for a fraction of the cost of traditional offline counterparts.
Case in point: Webcopyplus is looking into a promotional campaign targeting close to 5,000 organizations. Strategically leveraging e-mails costs just a fraction of old-school postcards and post.
Time Online’s Jonathan Weber shares signs of underlying resilience in the economy, and discusses how the rise of the Internet as the dominant information medium “will not be halted by even a steep recession.” Read A sliver of hope for the online economy.
Domainers have been busy buying up .pro domains since September 2008, when RegistryPro relaxed the domain extension’s certification requirements.
Launched in 2004, .pro domain ownership was limited to an elite few professionals in fields such as accounting, engineering, law and medicine. Plus, to be eligible for a .pro domain, these professionals had to be based in Canada, Germany, UK and the US.
The registration process was full of cumbersome twists and turns, and .pro ownership cost several hundreds of dollars.
Don’t get lazy with search engine spiders, or they’ll bite you.
A long-time client contacted Webcopyplus to find out why their high rankings went downhill. In a matter of two months, they went from page one to falling off the radar for a couple of lucrative search terms. Their Google PageRank, indicating Google’s trust in their website, also dropped from 5/10 to 3/10.
We reviewed their web writing and meta data, and both checked out. Their inbound links were also relatively stable.
Upon further inspection, it was discovered that they were using duplicate web writing on many blog posts.
Google doesn’t like duplicate content. It’s considered a spam or black hat SEO tactic, and can result in dropped rankings, or even elimination from the search engine altogether.
A simple way to find out if your website has been penalized is to search for your domain name on Google. If your site doesn’t appear as the first result, there’s a good chance you’ve been penalized.
And if Google can’t find any page of your site if you search for “site:yourdomain.com” then it’s almost certain your site’s been knocked off its index.
President-elect Obama will be the first president to post videos of his weekly Democratic address on YouTube, in addition to the traditional radio format, reports the Washington Post.
There’s no denying his party’s tech savvy. During the presidential campaign, the Democrats sent out countless text messages to people throughout the U.S. to remind citizens to register to vote, to go to the polls, and to get others involved in the campaign.
Reportedly, the Democrat party’s text message announcing Joe Biden as Obama’s running mate reached 2.9 million U.S. mobile subscribers. That made it “one of the most important text messages” ever, noted Nic Covey, Nielsen Mobile’s Director of Insights.
Marketers typically cut interactive spending in a recession. But a Forrester survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets, reported Forrester’s Josh Bernoff.
The categories of choice include search optimization, social networking, email and blogging. In fact, among 12 major categories only online displays ads looked soft.
According to Forrester, professional services, financial services and media marketers are most likely to plan increases in interactive marketing.
In a recession like this, Bernoff suggested marketers should focus on the measurability of their online and social applications and think in terms of building long-standing assets, not one-off campaigns to pump up quarterly sales.
We recently posted an article entitled Website testimonials: Weapons of influence. It encourages website owners to use customer testimonials to boost credibility and sales, referring to author Robert Cialdini’s insightful social psychology book called Influence: Science and Practice.
While website testimonials are a powerful way to earn a prospect’s trust, they also foster commitment from those providing the testimonials. How? Well, when people put their commitments on paper – or the far-reaching Web – they attempt to live up to their words.
“Whenever one takes a stand that is visible to others, there arises a drive to maintain that stand in order to look like a consistent person,” noted Cialdini. Why? Because, he explained, personal consistency is viewed as rational, assured, trustworthy and sound.
Look at Barack Obama’s presidential campaign; he went with the theme “change” and stuck with it right through to his election to the Whitehouse. Someone without consistency is often judged as fickle, uncertain, scatterbrained or volatile. John McCain started with “experience” and switched to “change” mid-campaign.
Testimonials are critical to any website that’s marketing or selling products or services.
They provide “social proof,” suggests author Robert Cialdini in his insightful social psychology book called Influence: Science and Practice. This principle states we determine what’s correct by finding out what other people think is correct.
It extends from the hectic pace of a complex society, where consumers are often forced to make decisions based on limited information. Add to this the hyper velocity of the Web, and you can begin to understand how people tend to automatically comply with the masses.
“As a rule, we make fewer mistakes by acting in accord with social evidence than by acting contrary to it,” stated Cialdini. “Usually, when a lot of people are doing something, it is the right thing to do.” Safety in numbers! It’s a convenient ‘shortcut’, requiring little time and thought, in exchange for plenty of comfort.
