Leaving Newspapers Behind

I got to participate in a debate last week about the future of newspapers. Some say they’re dying; others insist they’re here to stay.

It seems most newspapers won’t be able to replace their traditional business with an online alternative. With each day, they become less relevant. In Vancouver, there’s a classified ad publication that used to be a leader in its field. Today, trying to compete with the likes of Craig’s List, it’s clinging on to a mere few pages.

Consumers are spending more time online, and that’s where the advertising dollars are going.

Hence, one can claim it’s ultimately consumers – not technology – that are burying the once-loved pulp chronicles.

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