The value of original, high quality web content continues to rise as Google makes new moves to decrease the visibility of low-quality websites. The search engine giant recently updated its algorithm to suppress the presence of link farms, which generate endless streams of poorly written, regurgitated articles. It’s all in a bid to cater to users who have been complaining about spammy sites appearing in top search results.
The Virtual Miss Friday website states: Professional online business services. While the site looks professional — and the services probably are, too — it fails to treat visitors with respect. Three pop-ups. Three!
While it was once a requisite SEO tactic, submitting a website to search engines is no longer required. Still, several SEO companies continue to aggressively promote search engine submission services.
Search engines like Google now have the ability to quickly and easily discover and index new websites and content through links. So, to get discovered, you just need to get some links pointing to your website.
Someone in the printing business recently suggested to me websites are “overrated.” I was blown away. A website is not just a piece of the marketing pie; it’s the actual hub that connects all the marketing strategies and tactics, online and offline.
Regardless what business or industry you’re in, websites have evolved into the base of operations, where prospects and clients inevitably go to gain product, service, and company information.
Of course, other marketing elements play a role: postcards, e-mails, PR, commercials and much more. But these sources frequently push people to a website. Even TV commercials are trading in 1-800 numbers for website addresses.
Google will soon be unveiling a new search architecture called Google Caffeine, which promises to be faster, and bring users social media updates in real time.
From an SEO perspective, it will reportedly inject a new ranking factor into the algorithm — website speed. As a result, Google will be pushing faster sites higher in the search results, whereas slower sites will find it harder to rank.
On that front, here’s an insightful article you might want to check out: Website Performance: What To Know and What You Can Do.