The Strangest Secret is strange indeed, shared quietly amongst knowing entrepreneurs for decades. I first heard of it late last year during a meeting with successful business owners. They mentioned it in passing, and then declared how it’s changed their lives and those around them. If you haven’t heard of The Strangest Secret, you’ll be glad you finally did. Just be sure to pay it forward.
I believe design shapes the world, and PR can help give the industry a bigger and brighter stage. That’s why I’m delighted with my recent appointment as the National PR Chair for the Graphic Designers of Canada (GDC), which allows me to help foster understanding and appreciation of design across Canada and around the globe.
Say hello to variable fonts — simpler, more efficient typography that looks better on any screen. The type community is already all over this one, but should a web designer or web copywriter be that excited about typeface? As creative content providers for responsive web design, absolutely!
It’s reality today: the first place your customers meet you is online. So the big question is: are you putting your best self forward?
“Before any coffee, sales pitch or job interview takes place, there’s a high probability you’re going to get Googled,” insists University of Toronto Professor and Digital Media Strategist Jean George. “Fortunately, big brands and celebrities aren’t the only ones who can strategize and manage their digital footprints.”
In the battle of rankings, website owners and developers sometimes forget that the quality of the website really drives success. How your site feels to visitors and how credible your web content is will have a huge effect on whether they linger, and more importantly, share your link with others.
Design matters, like never before, states David Berman, author of do good design, the internationally renowned book that challenges designers to disarm weapons of mass deception to help make the world a better place. We asked this influential thought leader with a quarter century of graphic, interface and accessibility experience about the Internet, our moral compass and the future.
Businesses with limited budgets can combat large, deep-pocketed companies by targeting a niche market.
Fear not! Defining a target market doesn’t mean you’ll exclude people who don’t fit your criteria — it means investing your resources and speaking to a specific market that’s more likely to believe in your brand and buy from you.
Businesses should gear up take advantage of a massive wave of 1,400 domain extensions, which could alter the landscape of SEO and marketing at large.
With the explosion of social media usage around the globe, social media websites have become a paramount platform for businesses to connect with customers, prospects, employees and candidates alike. So we asked several branding and marketing experts: Does outsourcing social media make sense for businesses?
Businesses spend time and money on everything from radio spots to social media to generate leads, but unfortunately they tend to neglect their prospects’ ultimate destination — their websites. This all-too-common oversight sabotages their marketing initiatives, sales and overall success.
