Steve Jobs’ New Year’s Resolutions Found?

Steve Jobs' New Years Resolutions on a Napkin

One of our favourite sources for general hilarity and Web-related weirdness, Laughingsquid, posted Steve Jobs’ New Years Resolutions on a Starbucks Napkin, courtesy of the ‘unreal Apple news’ team over at Scoopertino.  If you think this is funny, check out some of Scoopertino’s other fake Apple news pieces, like Wikileaks Releases 140,000 Emails from Steve Jobs, and Apple Kool-Aid to Go Into Mass Distribution.

I guess we’re not the only ones who like to poke a little fun at Apple’s head brat.

Web Copy: Long or Short?

Web copy - Long or short

Recently, 52 Weeks of UX posted an article that challenged a commonly held opinion regarding web content — that it should be as concise and simple as possible in order to appeal to the average web user, whose attention span online doesn’t often creep past a few seconds.  The popular theory goes, that if you don’t deliver the pertinent facts quickly, your website visitors will get frustrated and go elsewhere to find the information they desire.

In response to the point that web copy should be brief, the article’s author, Joshua Porter, stated: “There are several problems with this assumption, however. First, people do actually read on the Web…scanning is simply the first step in the process. Second, short text can be just as poorly written as long text (and often is). Third, people actually seek out and enjoy reading longer texts.“

Here are the author’s points supporting this statement, and our take:

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Best Best of 2010 Lists of 2010

Best Best of 2010 Lists of 2010 by Webcopyplus

If you’re like me, you get irritated by overused headlines. Now that we’re entering ‘Best of 2010’ season, I’ve gone into hyper-eye-roll mode.

To help you waste your Internet time wisely, I’ve decided to be your ‘Best of 2010’ list curator. Of course, all of these are based around my penchant for web content, copywriting, web design, technology and marketing, and I rebelliously chose 9 instead of 10.

Here is my collection of the Best Best of 2010 Lists of 2010.

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Christmas Shopping: Then and Now

Shopping

The Search for Bananas: Building Better Websites

Building better websites

In his 2002 book The Big Red Fez, marketing author Seth Godin critiqued selected websites and how they helped or hindered their visitors. He likened the website visitor to a monkey looking for a banana. If the banana is too hard to find, then the monkey will go elsewhere. Today, are websites making it easier to find the banana or is the furry guy starving?

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Controlling Your Brand in a Web 2.0 World

Steve Jobs Google Search with Autocomplete

Chris Anderson, editor-in-chief of Wired Magazine and author of the best-selling book The Long Tail, once stated that “your brand isn’t what you say it is, it is what Google says it is.” In a world where most website visitors find your company through search engines, this statement seems truer than ever. When search engines assign the same weight to bloggers as multi-national corporations, how much control can you exert over your brand?

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We Asked the Pros: Where Do You Find Daily Inspiration Online?

Online Inspiration

Curious about what websites some of the top professionals in your industry consult on a daily basis? Webcopyplus recently surveyed people we admire in web marketing and related professions to find out what they’re reading online, for both professional inspiration and general interest.  We hope their answers shed some light on what drives them, and perhaps inspire you to broaden your daily reading.

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5 Headlines You’re Tired of Seeing in Your Feed

Headlines in feed

As a fellow web marketing professional — whether you’re a web copywriter, web designer, web developer, or a business owner interested in learning about the best way to market your business online — I’m sure you follow a plethora of like-minded people on Twitter.

You’ve probably also noticed a pattern in the kind of headlines that enter your feed, some at a more irritating frequency than others.   These headlines purposely target high pressure points, and get incessantly regurgitated as a result.

Here’s how to recognize these repeat offenders and why you’d be better off to spend your clicks elsewhere.

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How to Find the Right Tone for Your Web Copy

Right tone for web copy

Most web copywriters argue that web copy should be more direct and conversational than most print materials; but how can you adopt this tone without compromising your brand identity? With a few rules and techniques you can set a tone that is appropriate for the web while respecting your brand.

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From Pen to Pixel: The Evolution of Communication

Evolution of language photo

How long has language been around? For 50,000 years, language has aided human intellectual evolution and social advancements. Now the emergence of social media puts idea sharing, information exchange and our collective progress into hyper drive.

For generations, information and ideas have been shared through theater, schools and media. Books, newspapers, magazines, radio and TV sped the distribution and reach of language to the masses. The advent of the Internet hurled language onto an information super highway. With social media fully embedded in the mainstream, humans are now able to instantaneously tap into, and influence, the ideological pulse of the planet. So is this a good thing?

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