Brands help categorize the modern world. Toyota or Ford, Lulu Lemon or Levis, CNN or Fox News? Brands no longer just sell. They correspond with personal ideologies, and reflect our narratives back to us.
Your First Impression is Online… Are You Making a Good One?
It’s reality today: the first place your customers meet you is online. So the big question is: are you putting your best self forward?
“Before any coffee, sales pitch or job interview takes place, there’s a high probability you’re going to get Googled,” insists University of Toronto Professor and Digital Media Strategist Jean George. “Fortunately, big brands and celebrities aren’t the only ones who can strategize and manage their digital footprints.”
Web Content & SEO: Strategies to Take You Into 2016
In the battle of rankings, website owners and developers sometimes forget that the quality of the website really drives success. How your site feels to visitors and how credible your web content is will have a huge effect on whether they linger, and more importantly, share your link with others.
5 Questions Plus With David Berman
Design matters, like never before, states David Berman, author of do good design, the internationally renowned book that challenges designers to disarm weapons of mass deception to help make the world a better place. We asked this influential thought leader with a quarter century of graphic, interface and accessibility experience about the Internet, our moral compass and the future.
Posted on May 14 2015 7:02 am by Web Copywriters
| category: Business & marketing Web world at large | 5 Comments
| category: Business & marketing Web world at large | 5 Comments
Marketing: No One Can Afford To Target Everyone
Businesses with limited budgets can combat large, deep-pocketed companies by targeting a niche market.
Fear not! Defining a target market doesn’t mean you’ll exclude people who don’t fit your criteria — it means investing your resources and speaking to a specific market that’s more likely to believe in your brand and buy from you.
Responsive Web Design, and Why You Should Go There
With smartphones and tablets overtaking desktops, the majority of consumers are bowing down to their mobile devices to research and purchase products and services. That means if your website’s not mobile friendly, your online presence will soon fade away. Fortunately, there’s a smart solution — it’s called responsive web design.
Does Outsourcing Social Media Make Sense?
With the explosion of social media usage around the globe, social media websites have become a paramount platform for businesses to connect with customers, prospects, employees and candidates alike. So we asked several branding and marketing experts: Does outsourcing social media make sense for businesses?
How Important is Content to Web Design?
With today’s brands communicating across an endless array of online marketing vehicles and avenues, just how important is content to web design? We asked several design and marketing experts, and here’s what they had to say.
14 Creative Minds to Stalk on Twitter
Regardless what business you’re in, chances are you crave “creative solutions.” Creativity, when it produces something both novel and useful, is a vital element in giving a company or brand a competitive advantage. Here are 14 gifted individuals you might not know — but definitely should — to spark your creative juices.
Are Business Blogs Dead?
With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:
