Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.
Design vs. Content: Agency Professionals Weigh In
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Game of Death: Lessons in Life and Marketing
A recent controversial documentary Game of Death reveals how TV game show participants knowingly inflicted pain and potential death on a fellow contestant in a bid to comply with authority. The shocking outcome reinforces the findings of another controversial experiment led by Yale University in the 1960s. It’s something marketers take advantage of, and consumers should be aware of.
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27 Unconventional People to Follow on Twitter
Twitter gives us all a killer platform to network, research, promote and brand. We strive for and eventually build powerful, meaningful, like-minded communities. But sometimes it’s helpful to shake things up and tap into different industries and views to broaden our minds. Following is a list of 27 intriguing people who can tweet new perspectives into your world.
Google Algorithm Update Boosts Value of Quality Content
The value of original, high quality web content continues to rise as Google makes new moves to decrease the visibility of low-quality websites. The search engine giant recently updated its algorithm to suppress the presence of link farms, which generate endless streams of poorly written, regurgitated articles. It’s all in a bid to cater to users who have been complaining about spammy sites appearing in top search results.
Web Videos Will Make SEO More Important, Not Less
Savvy companies have increasingly been posting videos on their websites to help connect with customers. But, as video technologies continue to advance, there will be implications for web copywriters, marketers and business owners alike. To get an edge over the competition tomorrow, you need to ensure your company’s videos are ‘SEO ready’, today.
For Marketing Insights, Get Some Sauce on your Sleeves
In his book, “Then We Set His Hair on Fire,” copywriter and former chief creative officer of BBDO North America Phil Dusenberry revealed how powerful insights propelled his successful career in advertising. He told the story of how one insight helped his team land a $50 million-plus Pizza Hut account.
Legal Lesson Learned: Copywriter Pays $4,000 for $10 Photo
Why would website content writers in Canada pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.
What Copywriters Can Learn from Real Estate Advertising
In their book “The Age of Persuasion: How Marketing Ate Our Culture,” advertising and marketing specialists Terry O’Reilly and Mike Tennant provide insight into the persuasive powers of language.