Businesses spend time and money on everything from radio spots to social media to generate leads, but unfortunately they tend to neglect their prospects’ ultimate destination — their websites. This all-too-common oversight sabotages their marketing initiatives, sales and overall success.
What’s a web content strategy? It’s planning content creation, delivery and governance, and it’s a practice every business should employ — but few do. Taking a step back and developing the right strategy can maximize the impact and reach of your web content, and help you surpass your business goals.
With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:
No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.
You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.
Did you forego your venti half-sweet hazelnut soy latte habit to experiment with a pay-per-click ad campaign this month? We’re offering some tips to help you get started, so you can sleep tight knowing you didn’t renounce your coffee princess throne for nothing.
Savvy companies have increasingly been posting videos on their websites to help connect with customers. But, as video technologies continue to advance, there will be implications for web copywriters, marketers and business owners alike. To get an edge over the competition tomorrow, you need to ensure your company’s videos are ‘SEO ready’, today.
Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.
You’ve seen too many of the same “get more Twitter followers” schemes: pump and dump; get on popular lists; offer gifts; or even buy followers. Too much work, and never enough reward. Here are some creative ideas from our copywriters guaranteed to help you tap into some big accounts instantly!
On Saturday, Jan. 29, Sidetrek Productions presented a one-day conference in Vancouver on real world social media strategies and implementation. The speaker line-up included representatives from some of the biggest players in social media in Vancouver, the country and the world.
Following is our recap of the highlights.