Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.
Recent redesign catastrophes have begged the question — how can Web-based businesses that want their brands to evolve avoid harsh backlashes and possible brand suicide?
Most would say the answer is simple — do it right and you won’t have a backlash, or at least you won’t have one you can’t recover from.
Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.
While Webcopyplus made a holiday donation to Kiva last Christmas, I opted to make a personal donation to the World’s Worst Website Foundation (a subsidiary of the Human Fund). With help from passionate supporters like you, we can raise awareness about common website wreckers and how best to avoid them.
“Something looks funny with the web copy…it looks really bad.” That was a part of the message we recently received form a client who was reviewing a design mock-up for his soon-to-be-launched website. “We really like the copy,” they had said just a few days earlier. So they liked what it stated, just not how it looked. The culprit: typography.
Webcopyplus recently discovered a website called The Noun Project, which describes itself as “a collection of highly recognizable symbols that form the world’s visual language.” The Noun Project’s sleek symbol designs are licensed under public domain, meaning they’re free for anyone who wants to download them and use them in their own projects.
If you’re like me, you get irritated by overused headlines. Now that we’re entering ‘Best of 2010’ season, I’ve gone into hyper-eye-roll mode.
To help you waste your Internet time wisely, I’ve decided to be your ‘Best of 2010’ list curator. Of course, all of these are based around my penchant for web content, copywriting, web design, technology and marketing, and I rebelliously chose 9 instead of 10.
Here is my collection of the Best Best of 2010 Lists of 2010.
In his 2002 book The Big Red Fez
Curious about what websites some of the top professionals in your industry consult on a daily basis? Webcopyplus recently surveyed people we admire in web marketing and related professions to find out what they’re reading online, for both professional inspiration and general interest. We hope their answers shed some light on what drives them, and perhaps inspire you to broaden your daily reading.
Due to the subjective nature of copywriting and design, copywriters and designers have difficult jobs. They get hired for their expertise, tap into their knowledge and experience, and propose a draft. When the response is positive, fantastic. But when businesses offer vague critiques such as, “I don’t like it,” that’s absolutely meaningless, setting the stage for unnecessary frustration, countless revisions, and wasted time for all parties involved.
When you hire with a copywriter or designer, you can eliminate misunderstandings, and achieve effective web copy or design without delays, by following these basic feedback guidelines.
“It's an absolute pleasure collaborating with Webcopyplus. The team is dependably helpful, knowledgeable and available. They bring a dimension of professionalism to projects that wouldn't be there otherwise.”
© 2012 Webcopyplus professional web copywriters
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