It should, because big data is at the foundation of all the megatrends happening today, from social to mobile to cloud to gaming. And big data is not about the data at all, but about the analytics, and how you (yes, even a web copywriter or designer) use the results.
Effective content marketing is intentionally crafted, but easily taken for granted — especially if it’s working its magic. You’d never say something like, “Awesome copy, it made me buy that thing!” Well…maybe, if you’re a word nerd, or a web copywriter. Here’s a secret ingredient from our toolbox: using psychology in content marketing, for the win.
A content marketer, web designer and web copywriter walk into a bar; after a few rounds of shop talk, the designer asks the other two to guess the most popular colour for websites. If “blue” is your response, you’re right. A recent Wired piece cites a study identifying shades of blue as the most used colour on the Web’s 10 most popular websites.
How and how much does the psychology of colour affect consumer behaviour, and why?
We’ve been emmersing ourselves in computers since the late 1970s, and scientists are beginning to identify and learn about the mental, physical, emotional and neurological consequences to our minds and bodies. The impact is significant.
Creativity spawns meaningful satisfaction and value in life and work. Sadly, people habitually scurry to “what’s worked in the past” for the quickest path to limitations and boredom. Fear of failure is often the toothy gremlin that encourages us to recycle old ideas that have worked rather than risk new concepts. But repeatedly pushing your creative boundaries is like any other activity that we do again and again — over time, it becomes less scary and more rewarding.
With today’s brands communicating across an endless array of online marketing vehicles and avenues, just how important is content to web design? We asked several design and marketing experts, and here’s what they had to say.
Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.
A recent controversial documentary Game of Death reveals how TV game show participants knowingly inflicted pain and potential death on a fellow contestant in a bid to comply with authority. The shocking outcome reinforces the findings of another controversial experiment led by Yale University in the 1960s. It’s something marketers take advantage of, and consumers should be aware of.
Does your web copywriting alienate or embrace your target audiences? Tapping into the science of Neuro-Linguistic Programming (NLP) might provide you some insight and direction on what words to use in your marketing messages.