Creativity spawns meaningful satisfaction and value in life and work. Sadly, people habitually scurry to “what’s worked in the past” for the quickest path to limitations and boredom. Fear of failure is often the toothy gremlin that encourages us to recycle old ideas that have worked rather than risk new concepts. But repeatedly pushing your creative boundaries is like any other activity that we do again and again — over time, it becomes less scary and more rewarding.
With today’s brands communicating across an endless array of online marketing vehicles and avenues, just how important is content to web design? We asked several design and marketing experts, and here’s what they had to say.
Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.
A recent controversial documentary Game of Death reveals how TV game show participants knowingly inflicted pain and potential death on a fellow contestant in a bid to comply with authority. The shocking outcome reinforces the findings of another controversial experiment led by Yale University in the 1960s. It’s something marketers take advantage of, and consumers should be aware of.
Does your web copywriting alienate or embrace your target audiences? Tapping into the science of Neuro-Linguistic Programming (NLP) might provide you some insight and direction on what words to use in your marketing messages.
“Something looks funny with the web copy…it looks really bad.” That was a part of the message we recently received form a client who was reviewing a design mock-up for his soon-to-be-launched website. “We really like the copy,” they had said just a few days earlier. So they liked what it stated, just not how it looked. The culprit: typography.
Hysteria continues to grow since a news source reported Americans are collectively becoming paralyzed due to documents comprising “solid blocks of uninterrupted text.”
The Apple logo on a laptop or phone may evoke the same feelings for some people as a crucifix or Star of David pendant does for others, suggests research by Tel Aviv University, Duke University and New York University scientists. According to their research, brands are a form of self-expression and a token of self-worth, just like symbolic expressions of one’s faith.
Do you spend more time than you need to on Facebook, Twitter, Google and any other of the two billion websites floating around the Internet? You may be suffering from a condition scientists are calling Information Deprivation Disorder.