Web Copywriting, SEO and the Web at Large

Web Content & SEO: Strategies to Take You Into 2016


Web Content and SEO 2016

In the battle of rankings, website owners and developers sometimes forget that the quality of the website really drives success. How your site feels to visitors and how credible your web content is will have a huge effect on whether they linger, and more importantly, share your link with others.

Continue Reading »

5 Questions Plus With David Berman

Posted May 14, 2015 | Posted By Web Copywriters
Categories: Business & marketing,Web world at large | Tags: , , | 5 Comments | Share This


David Berman with Webcopyplus

Design matters, like never before, states David Berman, author of do good design, the internationally renowned book that challenges designers to disarm weapons of mass deception to help make the world a better place. We asked this influential thought leader with a quarter century of graphic, interface and accessibility experience about the Internet, our moral compass and the future.

Continue Reading »

Marketing: No One Can Afford To Target Everyone

Posted March 23, 2015 | Posted By Web Copywriters
Categories: Business & marketing | Tags: , , | 6 Comments | Share This


Target marketing cartoon - Webcopyplus

Businesses with limited budgets can combat large, deep-pocketed companies by targeting a niche market.

Fear not! Defining a target market doesn’t mean you’ll exclude people who don’t fit your criteria — it means investing your resources and speaking to a specific market that’s more likely to believe in your brand and buy from you.

Continue Reading »

1,400 New Domains Could Reform Online Marketing

Posted July 17, 2014 | Posted By Web Copywriters
Categories: Web world at large | Tags: , | 2 Comments | Share This


Domains for online and content marketing
Businesses should gear up take advantage of a massive wave of 1,400 domain extensions, which could alter the landscape of SEO and marketing at large.

Continue Reading »

Does Outsourcing Social Media Make Sense?

Posted April 10, 2014 | Posted By Web Copywriters
Categories: Business & marketing | Tags: , | 3 Comments | Share This


Social media outsourcing

With the explosion of social media usage around the globe, social media websites have become a paramount platform for businesses to connect with customers, prospects, employees and candidates alike. So we asked several branding and marketing experts: Does outsourcing social media make sense for businesses?

Continue Reading »

Is Your Website Sabotaging Your Marketing Campaigns?

Posted January 29, 2014 | Posted By Web Copywriters
Categories: Writing for the Web | Tags: , , | 1 Comment | Share This


Website budgets

Businesses spend time and money on everything from radio spots to social media to generate leads, but unfortunately they tend to neglect their prospects’ ultimate destination — their websites. This all-too-common oversight sabotages their marketing initiatives, sales and overall success.

Continue Reading »

Rant for Web Designers

Posted September 29, 2013 | Posted By Web Copywriters
Categories: Web world at large | Tags: , | 3 Comments | Share This


Designer Respect - For the Love of Pixels - Webcopyplus Writer

With close to 80% of North Americans using the Internet and online retail sales in the US slated to hit $370 billion by 2017, it’s mind numbing that business owners continue to discount the value web designers can deliver to their bottom lines.

Continue Reading »

Are Business Blogs Dead?

Posted February 5, 2013 | Posted By Web Copywriters
Categories: Business & marketing | Tags: , , | 2 Comments | Share This


Business blogs

With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:

Continue Reading »

Take it From Zach: Add People to Your Wolf Pack

Posted May 26, 2012 | Posted By Web Copywriters
Categories: Business & marketing | Tags: , , | 0 Comments | Share This


Zach Galifianakis - The Hangover - Creative Collaboration

Are you a loner? Think of yourself as a one-man wolf pack? Whether you’re in Las Vegas looking for trouble or an entrepreneur seeking sweet success, growing your wolf pack provides an opportunity to creatively collaborate with different people who can complement your knowledge, skill, influence and access.

Continue Reading »

Can Your Business Demonstrate Superior Value?

Posted March 27, 2012 | Posted By Web Copywriters
Categories: Business & marketing | Tags: , | 0 Comments | Share This


Business value

Demonstrating the superior value your business can deliver can set it apart from competitors, and persuade people to purchase your products or services. Are you missing opportunities? Fortunately, there are three key areas where you can demonstrate the value you offer outweighs the cost to the consumer: financial, strategic and personal.

Continue Reading »