With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:
Take it From Zach: Add People to Your Wolf Pack
Are you a loner? Think of yourself as a one-man wolf pack? Whether you’re in Las Vegas looking for trouble or an entrepreneur seeking sweet success, growing your wolf pack provides an opportunity to creatively collaborate with different people who can complement your knowledge, skill, influence and access.
Can Your Business Demonstrate Superior Value?
Demonstrating the superior value your business can deliver can set it apart from competitors, and persuade people to purchase your products or services. Are you missing opportunities? Fortunately, there are three key areas where you can demonstrate the value you offer outweighs the cost to the consumer: financial, strategic and personal.
How to Expand Your Entrepreneurial Mind in 2012
Tired of pointless, regurgitated viral debris? A convenient, painless way to expand your entrepreneurial mind in 2012 is to get a daily dose of TEDTalks, comprising more than 900 thought-provoking presentations on technology, entertainment, design, sciences, humanities, arts, NGOs, business and more. You’ll gain life-altering insight and inspiration from the globe’s leading thinkers and doers to better your life, your business and your world.
Marketing Lessons From UFC Champion Georges St-Pierre
Adaptability, creativity and multiple delivery methods make two-time and reigning UFC Welterweight Champion Georges “Rush” St-Pierre (GSP) virtually unstoppable in the ring. Despite your weight class — make that your business size — marketers can take a page from this Canadian mixed martial arts master.
5 Questions Plus With Guy Kawasaki
Webcopyplus recently stole a moment from Guy Kawasaki, an entrepreneurial legend, celebrated author and former chief evangelist of Apple (he was one of the employees originally responsible for marketing the Macintosh back in 1984 — enough said). We shot a few questions at him, and you might — or might not — be surprised to learn what brand he’d like to work with.
5 Questions Plus With StrawberryFrog’s Scott Goodson
Our copywriters recently caught up to Scott Goodson, Founder and Chairman of StrawberryFrog, “the world’s first Cultural Movement agency,” with offices in New York, Amsterdam, Mumbai and Sao Paulo. Pushing innovation and brand building boundaries for over a quarter of a century with agencies based in Canada, Sweden and the US, he’s helped brands such as P&G, Heineken, Pepsico, Starbucks and Daimler Benz, to name a few. So we felt compelled to ask him about everything from when he first fell in love with the Internet to what he cherishes most about designers.
The Pros, Cons and How-Tos of FAQs
FAQs are questions your website visitors and customers frequently ask. But sometimes you need to ask yourself: “Why do they keep asking these same questions?”
The answer could mean there are problems with your website content. What message are you not getting across? What information do people often have problems finding?
Are You Really Gonna Search That?
In this inaugural edition of Are You Really Gonna Search That?, Opticon makes a peculiar discovery while conducting keyword research for a snowmobiling company in Whistler, BC.
Engaging With Purpose: Interview With Brian Solis
At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive guide for businesses vying for success in the social web, Solis offers practical advice on how to build a social media strategy and measure its effectiveness beyond the template follower-counting approaches.
Webcopyplus recently stole a few moments of his time to ask some pressing questions on the minds of most businesses trying to optimize their digital reach.
“Webcopyplus delivered concise web copy that summarized a complex topic with clarity and impact. By eliminating much of the noise that was hampering our marketing efforts, Webcopyplus has improved our search engine rankings and dramatically improved the quality of leads generated by our website.”
