Your First Impression is Online… Are You Making a Good One?

First impressions online

It’s reality today: the first place your customers meet you is online. So the big question is: are you putting your best self forward?

“Before any coffee, sales pitch or job interview takes place, there’s a high probability you’re going to get Googled,” insists University of Toronto Professor and Digital Media Strategist Jean George. “Fortunately, big brands and celebrities aren’t the only ones who can strategize and manage their digital footprints.”

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Web Content & SEO: Strategies to Take You Into 2016

Web Content and SEO 2016

In the battle of rankings, website owners and developers sometimes forget that the quality of the website really drives success. How your site feels to visitors and how credible your web content is will have a huge effect on whether they linger, and more importantly, share your link with others.

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5 Questions Plus With David Berman

David Berman with Webcopyplus

Design matters, like never before, states David Berman, author of do good design, the internationally renowned book that challenges designers to disarm weapons of mass deception to help make the world a better place. We asked this influential thought leader with a quarter century of graphic, interface and accessibility experience about the Internet, our moral compass and the future.

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Marketing: No One Can Afford To Target Everyone

Target marketing cartoon - Webcopyplus

Businesses with limited budgets can combat large, deep-pocketed companies by targeting a niche market.

Fear not! Defining a target market doesn’t mean you’ll exclude people who don’t fit your criteria — it means investing your resources and speaking to a specific market that’s more likely to believe in your brand and buy from you.

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1,400 New Domains Could Reform Online Marketing

Domains for online and content marketing
Businesses should gear up take advantage of a massive wave of 1,400 domain extensions, which could alter the landscape of SEO and marketing at large.

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Does Outsourcing Social Media Make Sense?

Social media outsourcing

With the explosion of social media usage around the globe, social media websites have become a paramount platform for businesses to connect with customers, prospects, employees and candidates alike. So we asked several branding and marketing experts: Does outsourcing social media make sense for businesses?

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Is Your Website Sabotaging Your Marketing Campaigns?

Website budgets

Businesses spend time and money on everything from radio spots to social media to generate leads, but unfortunately they tend to neglect their prospects’ ultimate destination — their websites. This all-too-common oversight sabotages their marketing initiatives, sales and overall success.

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Rant for Web Designers

Designer Respect - For the Love of Pixels - Webcopyplus Writer

With close to 80% of North Americans using the Internet and online retail sales in the US slated to hit $370 billion by 2017, it’s mind numbing that business owners continue to discount the value web designers can deliver to their bottom lines.

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Are Business Blogs Dead?

Business blogs

With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:

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Take it From Zach: Add People to Your Wolf Pack

Zach Galifianakis - The Hangover - Creative Collaboration

Are you a loner? Think of yourself as a one-man wolf pack? Whether you’re in Las Vegas looking for trouble or an entrepreneur seeking sweet success, growing your wolf pack provides an opportunity to creatively collaborate with different people who can complement your knowledge, skill, influence and access.

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