Best Buy will run its first Super Bowl game ad this Sunday. The spot will feature the odd pairing of Ozzy and Sharon Osbourne with Justin Bieber.
European Online Spend to Jump 18% in 2011: Study
Online retail sales in Europe are set to rise 18% to more than 200 billion euros ($271 billion) this year, reported Reuters, outpacing growth at traditional shops as well as Internet sales in the US.
Branding: Steve Jobs Versus Jesus?
The Apple logo on a laptop or phone may evoke the same feelings for some people as a crucifix or Star of David pendant does for others, suggests research by Tel Aviv University, Duke University and New York University scientists. According to their research, brands are a form of self-expression and a token of self-worth, just like symbolic expressions of one’s faith.
Scoring Marketing Points With Online Games
Marketers know the more time customers spend with their brand, the more loyalty they can inspire, and the more opportunity they have to market additional products. Not surprisingly, marketers have found that by offering free online services, such as tools, information, or fun activities, they can induce consumers to spend more time with their brand and increase sales.
The Search for Bananas: Building Better Websites
In his 2002 book The Big Red Fez
Controlling Your Brand in a Web 2.0 World
Chris Anderson, editor-in-chief of Wired Magazine and author of the best-selling book The Long Tail, once stated that “your brand isn’t what you say it is, it is what Google says it is.” In a world where most website visitors find your company through search engines, this statement seems truer than ever. When search engines assign the same weight to bloggers as multi-national corporations, how much control can you exert over your brand?
We Asked the Pros: Where Do You Find Daily Inspiration Online?
Curious about what websites some of the top professionals in your industry consult on a daily basis? Webcopyplus recently surveyed people we admire in web marketing and related professions to find out what they’re reading online, for both professional inspiration and general interest. We hope their answers shed some light on what drives them, and perhaps inspire you to broaden your daily reading.
Excessive Consumption: Who’s to Blame?
For decades, the line between what we need and what we want has been blurring, leading to overconsumption and a range of environmental issues. Who’s to blame, and what can be done?
How to Create Sticky Ideas
Why do some ideas stick, while others silently slip away into oblivion? Made to Stick
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