7 Awesome Creativity Boosting Sites
No matter the industry, all creative professionals, and even the left-brained ones, need to look outside of our circles of influence for inspiration. By exploring new ideas, images, methodologies or concepts, we expand our minds and fuel our own creativity. This is how innovation happens, and how new products, business practices and ways of living help us grow as individuals and as a society.
Where do you look for creative inspiration? Here are some awesome locations around the Web where you can bask in the creativity of your fellow humans.
More Clichés Than You Can Shake a Stick At!
Where do common expressions in the English language come from?
Long before Internet memes and hashtags, there were spoken expressions that stood the test of time. Even the best copywriters fall victim to their seduction, citing writer’s block, lack of sleep or general laziness as culprits. Sadly, clichés, idioms and other common expressions often signify lack of creativity, which is not something any writer wants to portray.
Posted on Mar 22 2011 10:53 am by Rick Sloboda
| category: Opticon & The Deleter Writing for the Web | Leave a comment
| category: Opticon & The Deleter Writing for the Web | Leave a comment
How to Avoid Website Redesign Backlash
Recent redesign catastrophes have begged the question — how can Web-based businesses that want their brands to evolve avoid harsh backlashes and possible brand suicide?
Most would say the answer is simple — do it right and you won’t have a backlash, or at least you won’t have one you can’t recover from.
27 Unconventional People to Follow on Twitter
Twitter gives us all a killer platform to network, research, promote and brand. We strive for and eventually build powerful, meaningful, like-minded communities. But sometimes it’s helpful to shake things up and tap into different industries and views to broaden our minds. Following is a list of 27 intriguing people who can tweet new perspectives into your world.
For Marketing Insights, Get Some Sauce on your Sleeves
In his book, “Then We Set His Hair on Fire,” copywriter and former chief creative officer of BBDO North America Phil Dusenberry revealed how powerful insights propelled his successful career in advertising. He told the story of how one insight helped his team land a $50 million-plus Pizza Hut account.
Social Media Unplugged Conference: What You Missed
On Saturday, Jan. 29, Sidetrek Productions presented a one-day conference in Vancouver on real world social media strategies and implementation. The speaker line-up included representatives from some of the biggest players in social media in Vancouver, the country and the world.
Following is our recap of the highlights.
Posted on Feb 1 2011 2:21 pm by Rick Sloboda
| category: Business & marketing Web world at large | Leave a comment
| category: Business & marketing Web world at large | Leave a comment
European Online Spend to Jump 18% in 2011: Study
Online retail sales in Europe are set to rise 18% to more than 200 billion euros ($271 billion) this year, reported Reuters, outpacing growth at traditional shops as well as Internet sales in the US.
Posted on Jan 31 2011 12:01 am by Web Copywriters
| category: Business & marketing | Leave a comment
| category: Business & marketing | Leave a comment
