It’s reality today: the first place your customers meet you is online. So the big question is: are you putting your best self forward?
“Before any coffee, sales pitch or job interview takes place, there’s a high probability you’re going to get Googled,” insists University of Toronto Professor and Digital Media Strategist Jean George. “Fortunately, big brands and celebrities aren’t the only ones who can strategize and manage their digital footprints.”
With the explosion of social media usage around the globe, social media websites have become a paramount platform for businesses to connect with customers, prospects, employees and candidates alike. So we asked several branding and marketing experts: Does outsourcing social media make sense for businesses?
Regardless what business you’re in, chances are you crave “creative solutions.” Creativity, when it produces something both novel and useful, is a vital element in giving a company or brand a competitive advantage. Here are 14 gifted individuals you might not know — but definitely should — to spark your creative juices.
With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:
No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.
You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.
Are you a loner? Think of yourself as a one-man wolf pack? Whether you’re in Las Vegas looking for trouble or an entrepreneur seeking sweet success, growing your wolf pack provides an opportunity to creatively collaborate with different people who can complement your knowledge, skill, influence and access.
Good marketers and copywriters alike know the more you understand your target audience, the better job you can do writing and delivering your message. Sure demographics help — age, location, marital status, ethnicity and religion. But you’ll have a much richer understanding of your ideal customer if you get to know their psychographics — their lifestyles, behaviors and attitudes.
Is the Internet making you stupid? Many academics say sites like Twitter — and the Internet at large — are devouring our brains like zombies. But is it really the Internet’s fault that you decided to follow Snooki? No! Smart ideas do exist online, and you can absorb them into your deteriorating grey matter if you know where to find them. Then you can tell professor Mark Bauerlein (author of The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future) where he can shove it!
Has an influx of auto-DMs ruined your day more than once? Ever respond to an auto-DM thinking there was a real person there, only to be ignored and reduced to just another faceless Twitter account? It’s time for this injustice to stop! Join me in commemorating May 2011 as Anti-Auto-DM Month and let’s work together to finally put an end to auto-DM abuse!
