Marketing intelligence is important, but so is practical intelligence.
Marketing intelligence comes from gathering information on business and competition. This intelligence helps businesses understand a market, so it can develop sound strategies and develop customer relationships.
You’ve gained valuable knowledge. You’ve got a high IQ. Fantastic! But what you do with it relies on practical intelligence.
Google will soon be unveiling a new search architecture called Google Caffeine, which promises to be faster, and bring users social media updates in real time.
From an SEO perspective, it will reportedly inject a new ranking factor into the algorithm — website speed. As a result, Google will be pushing faster sites higher in the search results, whereas slower sites will find it harder to rank.
On that front, here’s an insightful article you might want to check out: Website Performance: What To Know and What You Can Do.
Harrison Hot Springs has invited Colbert Nation’s Stephen Colbert to embark on an official search for the Sasquatch during his upcoming trip to British Columbia for the Vancouver 2010 Olympic Winter Games.
Harrison Hot Springs, a 90-minute drive from the Vancouver International Airport and the Richmond Olympic Oval, has been the focal point of the mysterious ape-like creature, also called Bigfoot, for more than a century.
If Colbert accepts the invitation, he will be provided transportation, accommodations and special training (which could include spa treatment) to help him prepare both physically and mentally.
Different visitors invest in products and services for different reasons. Hitting these ‘trigger points’ translates to higher conversion rates.
It’s integral to consider who you are communicating to, and why you’re communicating to them.
To sell effectively, you need to pinpoint why visitors buy things. Here are a few possible motivators.
Good web copy layers details via links to help visitors easily access information relevant to their needs.
Links help visitors scan pages. Properly developed links stand out from normal text, and provide strong cues as to what the page is about.
When naming links, the more specific, the more useful. Don’t just give visitors a hint — give them the necessary information they require to act, right then and there.
Google’s Vice-President for Search Products and User Experience, Marissa Mayer, recently shared her insights into the future of Internet search engines.
Mayer says the ideal will be to get access to your friends’ updates in search. There may be increased privacy concerns and complaints from publishers, but Mayer and Google likely won’t be deterred.
Look out! An omniscient, omnivorous Google is coming, and it knows what you want — even if you don’t.
Comment spammers should stop their shenanigans, suggests Google.
Comment spammers abuse comment fields of innocent websites, like blogs and forums, to get inbound links in an attempt to improve their website’s organic search ranking.
In line with its objective to provide Internet users the most relevant and valuable results, Google has algorithmic ways of discovering those alterations and tackling them.
Business owners frequently ask our web content writers, “How long should a web page be?” The answer is, it depends.
Short web pages allow the majority of material to be above the fold, allowing website visitors to click on relevant links to drill down for additional details.
Long web pages provide a steady flow of information, eliminating the need for website visitors to click links.
Websites should be focused on customers’ multichannel experiences, reported Forrester Research. Why, then, is email customer service trapped in a silo?
“Email customer service habitually drives customers further — sometime irreparably — from their online objectives,” stated Forrester’s Diane Clarkson.
In a recent Forrester evaluation of retail websites, websites commonly missed opportunities to use email customer service to encourage web interactions or provide seamless transitions to other channels.
“eBusiness professionals must re-address how their customer service email strategies can keep consumers satisfied,” noted Clarkson, “by re-engaging them with online content, facilitating online purchases, and providing seamless cross-channel customer service.”
What is an SEO writer? That was a question at a recent web writing workshop, and one that gets asked frequently by business owners learning about the Web.
An SEO writer, or SEO copywriter, is basically a writer who develops keyword-rich website content.
Well-researched, keyword-rich content is a highly effective online marketing tool savvy businesses use to gain high search engine rankings, and generate leads and sales.
Accordingly, it’s the job of the SEO writer to effectively optimize website content with keywords that align with popular search terms.
