Good Web Designers Create High ROI
Thanks to the Internet, businesses no longer need to outspend their competitors to outperform them on the marketing front. Small companies can go toe-to-toe with established, deep-pocketed 
enterprises, virtually overnight.
But how? By leveraging the value a well-versed website designer brings to the table. Regardless of a business’ size or industry, a proficient website designer can help:
- Achieve a desired image and appeal to specific markets
- Enable prospects and customers to quickly find relevant information and easily complete tasks
- Build a customer base and increase leads, sales and revenues
Oddly, businesses frequently fork over significant marketing budgets to PR firms, radio, TV, and print publications. According to PricewaterhouseCoopers, businesses spend about $400 billion on advertising annually, much of the money going to traditional channels, like television commercials. However, when it comes to their website — the marketing hub that pulls all marketing operations together — business owners often tighten the purse strings.
Websites are Marketing Hubs
Someone in the printing business recently suggested to me websites are “overrated.” I was blown away. A website is not just a piece of the marketing pie; it’s the actual hub that connects all the marketing strategies and tactics, online and offline.
Regardless what business or industry you’re in, websites have evolved into the base of operations, where prospects and clients inevitably go to gain product, service, and company information.
Of course, other marketing elements play a role: postcards, e-mails, PR, commercials and much more. But these sources frequently push people to a website. Even TV commercials are trading in 1-800 numbers for website addresses.
Posted on Mar 3 2010 10:24 pm by Web Copywriters
| category: Business & marketing Website promotions | 1 Comment
| category: Business & marketing Website promotions | 1 Comment
Using Fear to Persuade
The article Web copy motivators notes fear is a powerful influential factor on and off the Web. But, as Yes!: 50 Scientifically Proven Ways to Be Persuasive
Research has demonstrated that fear-arousing communications usually stimulate the audience to take action to reduce the threat. However, Author Robert Cialdini explained, “When the fear producing message describes danger but the audience is not told a clear, specific, effective means of reducing the danger, they may deal with the fear by ‘blocking out’ the message or denying it applies to them.”
As a result, they may be paralyzed into taking no action at all.
Practical Intelligence a Key Ingredient to Marketing
Marketing intelligence is important, but so is practical intelligence.
Marketing intelligence comes from gathering information on business and competition. This intelligence helps businesses understand a market, so it can develop sound strategies and develop customer relationships.
You’ve gained valuable knowledge. You’ve got a high IQ. Fantastic! But what you do with it relies on practical intelligence.
Google to Reward Fast Websites
Google will soon be unveiling a new search architecture called Google Caffeine, which promises to be faster, and bring users social media updates in real time.
From an SEO perspective, it will reportedly inject a new ranking factor into the algorithm — website speed. As a result, Google will be pushing faster sites higher in the search results, whereas slower sites will find it harder to rank.
On that front, here’s an insightful article you might want to check out: Website Performance: What To Know and What You Can Do.
Stephen Colbert Invited to Search for Sasquatch
Harrison Hot Springs has invited Colbert Nation’s Stephen Colbert to embark on an official search for the Sasquatch during his upcoming trip to British Columbia for the Vancouver 2010 Olympic Winter Games.
Harrison Hot Springs, a 90-minute drive from the Vancouver International Airport and the Richmond Olympic Oval, has been the focal point of the mysterious ape-like creature, also called Bigfoot, for more than a century.
If Colbert accepts the invitation, he will be provided transportation, accommodations and special training (which could include spa treatment) to help him prepare both physically and mentally.
Web Copy Motivators
Different visitors invest in products and services for different reasons. Hitting these ‘trigger points’ translates to higher conversion rates.
It’s integral to consider who you are communicating to, and why you’re communicating to them.
To sell effectively, you need to pinpoint why visitors buy things. Here are a few possible motivators.
Links: a Key Ingredient to Good Web Copy
Good web copy layers details via links to help visitors easily access information relevant to their needs.
Links help visitors scan pages. Properly developed links stand out from normal text, and provide strong cues as to what the page is about.
When naming links, the more specific, the more useful. Don’t just give visitors a hint — give them the necessary information they require to act, right then and there.
