It’s 2028. Everyone uses hoverboards and electric cars that drive themselves, and there’s a SpaceX elevator to the moon. But what does everything look like? What is the future of design — do the hottest future design jobs include yours? And how do you stay competitive? A web copywriter is likely to be in the mix (Webcopy+ has been in the business of optimizing online and digital content for more than a decade), but who, and what, will we be working with?
It should, because big data is at the foundation of all the megatrends happening today, from social to mobile to cloud to gaming. And big data is not about the data at all, but about the analytics, and how you (yes, even a web content writer or designer) use the results.
Effective content marketing is intentionally crafted, but easily taken for granted — especially if it’s working its magic. You’d never say something like, “Awesome copy, it made me buy that thing!” Well…maybe, if you’re a word nerd, or a web copywriter. Here’s a secret ingredient from our toolbox: using psychology in content marketing, for the win.
Keeping it real — being genuine — is easily a plus in personal life, but is “being real” just as important to how effectively you can provide brand authenticity?
We live in a world where consumers are starving for authenticity. Meanwhile, businesses continue to serve up homogenous content and brands. Why? To play it safe and fit in with the competition. To inspire and prosper, businesses need to come out of the shadows and reveal their true authentic selves.
Are you marketing to people or stereotypes? Sweeping generalizations result in crappy marketing campaigns, offend audiences and spark backlashes. So take the necessary steps to keep your personas real and relevant.
In the battle of rankings, website owners and developers sometimes forget that the quality of the website really drives success. How your site feels to visitors and how credible your web content is will have a huge effect on whether they linger, and more importantly, share your link with others.
Businesses with limited budgets can combat large, deep-pocketed companies by targeting a niche market.
Fear not! Defining a target market doesn’t mean you’ll exclude people who don’t fit your criteria — it means investing your resources and speaking to a specific market that’s more likely to believe in your brand and buy from you.
Businesses should gear up take advantage of a massive wave of 1,400 domain extensions, which could alter the landscape of SEO and marketing at large.
Businesses spend time and money on everything from radio spots to social media to generate leads, but unfortunately they tend to neglect their prospects’ ultimate destination — their websites. This all-too-common oversight sabotages their marketing initiatives, sales and overall success.