Whether you’re marketing electronic gadgets B2C, or professional services B2B, you need to engage people emotionally to win their business. Why? As humans, we make decisions emotionally and rationalize them logically. As a result, a highly effective way to capture an individual’s heart is to focus on benefits.
Inspired by Bohemian Rhapsody, I reflected on how and why Freddie Mercury became a living legend, and continues to be celebrated as one of music’s greatest performers of all time. I believe it goes beyond his inimitable voice and songwriting abilities. Mercury had vision, and in a world of conformity, he boldly did things his way — he was his own creation. Whether you’re a creative, entrepreneur, or just want to live a fuller life, we can all take a page from the icon.
In an interview with Mahyar Saeedi at Designed to Speak, our Chief Content Strategist Rick Sloboda discusses the relationship between content and design, including content-first design.
Pay your children to read? I did it on a whim one evening and felt somewhat sheepish. Reading should be a natural pastime that you desire and enjoy, right? But then I was told something that made me realize it’s not only okay — it might be brilliant. Here’s why and how you should consider launching your own ‘book club for young entrepreneurs’ at home.
In an interview with Creativeroom4talk, a European online magazine for creative types, our founder Rick Sloboda discussed creativity, entrepreneurial energy, branding, marketing, desires, fears, inspiration, music, and more. Here’s the FULL interview:
Do you know exactly how creative you are? Creativity seems hard to quantify. But what if creativity can be effectively measured? And why is measuring creativity important?
How do you take your coffee? At Webcopy+, our web copywriters ingest coffee intravenously — but jokes (mostly) aside, what’s the link between coffee and creativity? More specifically, what’s the scientific correlation between caffeine and cognitive function associated with creativity?
You know your target audience. Your inbound marketing seems to be tracking well. Why bother with buyer personas? The reasoning is similar to why you need web content writers (see what we did there?): To really optimize your content marketing.
It’s 2028. Everyone uses hoverboards and electric cars that drive themselves, and there’s a SpaceX elevator to the moon. But what does everything look like? What is the future of design — do the hottest future design jobs include yours? And how do you stay competitive? A web copywriter is likely to be in the mix (Webcopy+ has been in the business of optimizing online and digital content for more than a decade), but who, and what, will we be working with?
Innovation is shifting creativity from a positive characteristic to a precious, highly sought-after asset in the global market. Esteemed schools like Harvard and Yale have added creativity to their curricula, and several Fortune 500 companies like PepsiCo and Marriott are running employees through creativity training programs. So how do you tap into your ‘inner Leonardo da Vinci’ (the accomplished artist, musician, scientist and engineer of the 15th century)? Try these creativity tactics right now.
