Do you know exactly how creative you are? Creativity seems hard to quantify. But what if creativity can be effectively measured? And why is measuring creativity important?
WHAT’S THE LINK BETWEEN COFFEE AND CREATIVITY?
How do you take your coffee? At Webcopy+, our web copywriters ingest coffee intravenously — but jokes (mostly) aside, what’s the link between coffee and creativity? More specifically, what’s the scientific correlation between caffeine and cognitive function associated with creativity?
WHY USE BUYER PERSONAS FOR CONTENT MARKETING?
You know your target audience. Your inbound marketing seems to be tracking well. Why bother with buyer personas? The reasoning is similar to why you need web content writers (see what we did there?): To really optimize your content marketing.
FUTURE DESIGN JOBS — AND HOW TO GET THEM
It’s 2028. Everyone uses hoverboards and electric cars that drive themselves, and there’s a SpaceX elevator to the moon. But what does everything look like? What is the future of design — do the hottest future design jobs include yours? And how do you stay competitive? A web copywriter is likely to be in the mix (Webcopy+ has been in the business of optimizing online and digital content for more than a decade), but who, and what, will we be working with?
HOW TO UNLEASH YOUR CREATIVITY
Innovation is shifting creativity from a positive characteristic to a precious, highly sought-after asset in the global market. Esteemed schools like Harvard and Yale have added creativity to their curricula, and several Fortune 500 companies like PepsiCo and Marriott are running employees through creativity training programs. So how do you tap into your ‘inner Leonardo da Vinci’ (the accomplished artist, musician, scientist and engineer of the 15th century)? Try these creativity tactics right now.
Posted on Jan 29 2018 5:02 am by Rick Sloboda
| category: Web world at large Writing for the Web | Leave a comment
| category: Web world at large Writing for the Web | Leave a comment
THE STRANGEST SECRET
The Strangest Secret is strange indeed, shared quietly amongst knowing entrepreneurs for decades. I first heard of it late last year during a meeting with successful business owners. They mentioned it in passing, and then declared how it’s changed their lives and those around them. If you haven’t heard of The Strangest Secret, you’ll be glad you finally did. Just be sure to pay it forward.
BREAKING THROUGH CREATIVITY BARRIERS
As creatives — from content writers to art directors — we all occasionally suffer from creative block. Sometimes it’s about overcoming procrastination, and sometimes it’s about bringing fresh, semi-genius concepts to the studio. So we asked some of our creative friends around the globe: How do you get unstuck creatively?
PROMOTING THE VALUE OF DESIGN
I believe design shapes the world, and PR can help give the industry a bigger and brighter stage. That’s why I’m delighted with my recent appointment as the National PR Chair for the Graphic Designers of Canada (GDC), which allows me to help foster understanding and appreciation of design across Canada and around the globe.
DESIGN IS/NOT ART
When is design, art — or art, design? From the web designer and content producer (including the web copywriter) perspective, how does the answer to this question impact the design or content creation process? Many designers also self-identify as artists and vice versa, so how does negotiating the relationship between design and art work in practice? We asked some of our Webcopy+ design partners to share their thoughts.
WHAT IS TYPOGRAPHY AND WHY IS IT SO IMPORTANT?
You wouldn’t use Comic Sans if you expect to be taken seriously, and you heard somewhere Arial is supposed to be a “safe” choice…for some reason. Knowing how to use typography for business advantage, is partly why web designers, graphic designers and web copywriters have jobs. What is typography and why is it so important?
