For decades, the line between what we need and what we want has been blurring, leading to overconsumption and a range of environmental issues. Who’s to blame, and what can be done?
How to Create Sticky Ideas
Why do some ideas stick, while others silently slip away into oblivion? Made to Stick
Opticon Sells Himself Online
Between scouring the Internet for bad content and stunt doubling for Optimus Prime, I don’t get much time to chat with the ladies in real time, so what’s a web marketing superhero to do? Megan Fox isn’t taking my calls, so it’s time to try online dating. What can I write in my dating profile so I can be sure to maximize my ROI?
Posted on Oct 11 2010 8:44 am by Web Copywriters
| category: Opticon & The Deleter Writing for the Web | Leave a comment
| category: Opticon & The Deleter Writing for the Web | Leave a comment
How to Critique Copywriting and Design
Due to the subjective nature of copywriting and design, copywriters and designers have difficult jobs. They get hired for their expertise, tap into their knowledge and experience, and propose a draft. When the response is positive, fantastic. But when businesses offer vague critiques such as, “I don’t like it,” that’s absolutely meaningless, setting the stage for unnecessary frustration, countless revisions, and wasted time for all parties involved.
When you hire with a copywriter or designer, you can eliminate misunderstandings, and achieve effective web copy or design without delays, by following these basic feedback guidelines.
Getting Print Coverage Through the Web
Journalists are increasingly turning to the Web to generate story ideas, gather information and source subject matter experts. If you’ve done a good job building your brand online, that expert could be you.
How About Some Respect, Miss Friday?
The Virtual Miss Friday website states: Professional online business services. While the site looks professional — and the services probably are, too — it fails to treat visitors with respect. Three pop-ups. Three!
Common Website Mistakes That Can Kill Business
Every element on your website has the ability to build — or damage — how visitors perceive you. To gain insight on how to generate confidence, earn trust, and entice visitors to reach out and invest in your offerings, we asked website professionals:
What are common website mistakes that decrease confidence, trust and sales?
