IN THE HEAT OF THE SUMMER, SMART BRANDS BUILD


Most businesses treat summer like a coast. The pace slows. Decisions get deferred. Big moves get pushed to September. That’s a mistake.

Because while your competitors hit pause, you could be building the foundation for your next leap. The best brands don’t wait for the noise to start again — they use the quiet to get ahead.
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In the Age of AI: Think Deeper. Write Sharper.

Website Content in the AI Age - Web Content Writers

AI can write a blog post in 13 seconds. So why is most of it instantly forgettable?

The explosion of AI tools has triggered a content gold rush — faster, cheaper, and more abundant than ever. But for all the automation, something critical keeps getting lost: relevance, resonance, and results.

We’ve been in the content trenches since 2006. We’ve seen every wave — from the early days of SEO stuffing to the dawn of storytelling and now the AI boom. Through it all, one truth has held up: Strategy beats speed. Humanity beats hype.

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LESSONS FROM FREDDIE MERCURY: THINK BIGGER

Freddie Mercury content strategy and creativity.

Inspired by Bohemian Rhapsody, I reflected on how and why Freddie Mercury became a living legend, and continues to be celebrated as one of music’s greatest performers of all time. I believe it goes beyond his inimitable voice and songwriting abilities. Mercury had vision, and in a world of conformity, he boldly did things his way — he was his own creation. Whether you’re a creative, entrepreneur, or just want to live a fuller life, we can all take a page from the icon.

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THE RELATIONSHIP BETWEEN CONTENT AND DESIGN

Content writer interview

In an interview with Mahyar Saeedi at Designed to Speak, our Chief Content Strategist Rick Sloboda discusses the relationship between content and design, including content-first design.

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ADAPT OR DIE: MEASURE YOUR CREATIVITY

Measuring Creativity

Do you know exactly how creative you are? Creativity seems hard to quantify. But what if creativity can be effectively measured? And why is measuring creativity important?

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WHAT’S THE LINK BETWEEN COFFEE AND CREATIVITY?

Coffee and Creativity

How do you take your coffee? At Webcopy+, our web copywriters ingest coffee intravenously — but jokes (mostly) aside, what’s the link between coffee and creativity? More specifically, what’s the scientific correlation between caffeine and cognitive function associated with creativity?

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THE STRANGEST SECRET

The Strangest Secret with Webcopy+ Content Writers

The Strangest Secret is strange indeed, shared quietly amongst knowing entrepreneurs for decades. I first heard of it late last year during a meeting with successful business owners. They mentioned it in passing, and then declared how it’s changed their lives and those around them. If you haven’t heard of The Strangest Secret, you’ll be glad you finally did. Just be sure to pay it forward.

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DOES USING BIG DATA FOR CONTENT GET YOU EXCITED?

Big data for content
It should, because big data is at the foundation of all the megatrends happening today, from social to mobile to cloud to gaming. And big data is not about the data at all, but about the analytics, and how you (yes, even a web content writer or designer) use the results.

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DESIGN THINKING: INNOVATION (OR DIE), ON THE FLY

blog_design_thinking 

Design thinking is suddenly very trendy — again. What’s changed, and why now?

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BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN

Genuine web content

We live in a world where consumers are starving for authenticity. Meanwhile, businesses continue to serve up homogenous content and brands. Why? To play it safe and fit in with the competition. To inspire and prosper, businesses need to come out of the shadows and reveal their true authentic selves.

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