
Most businesses treat summer like a coast. The pace slows. Decisions get deferred. Big moves get pushed to September. That’s a mistake.
Because while your competitors hit pause, you could be building the foundation for your next leap. The best brands don’t wait for the noise to start again — they use the quiet to get ahead.
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Posted on May 7 2025 10:32 am by Rick Sloboda
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category: Business & marketing |
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AI can write a blog post in 13 seconds. So why is most of it instantly forgettable?
The explosion of AI tools has triggered a content gold rush — faster, cheaper, and more abundant than ever. But for all the automation, something critical keeps getting lost: relevance, resonance, and results.
We’ve been in the content trenches since 2006. We’ve seen every wave — from the early days of SEO stuffing to the dawn of storytelling and now the AI boom. Through it all, one truth has held up: Strategy beats speed. Humanity beats hype.
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Posted on Apr 23 2025 8:21 am by Rick Sloboda
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category: Business & marketing Writing for the Web |
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Inspired by Bohemian Rhapsody, I reflected on how and why Freddie Mercury became a living legend, and continues to be celebrated as one of music’s greatest performers of all time. I believe it goes beyond his inimitable voice and songwriting abilities. Mercury had vision, and in a world of conformity, he boldly did things his way — he was his own creation. Whether you’re a creative, entrepreneur, or just want to live a fuller life, we can all take a page from the icon.
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Posted on Jan 28 2019 1:08 pm by Rick Sloboda
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category: Business & marketing |
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In an interview with Mahyar Saeedi at Designed to Speak, our Chief Content Strategist Rick Sloboda discusses the relationship between content and design, including content-first design.
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Posted on Oct 16 2018 7:36 am by Web Copywriters
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category: Business & marketing |
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Do you know exactly how creative you are? Creativity seems hard to quantify. But what if creativity can be effectively measured? And why is measuring creativity important?
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Posted on Jun 28 2018 8:47 am by Rick Sloboda
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category: Business & marketing |
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How do you take your coffee? At Webcopy+, our web copywriters ingest coffee intravenously — but jokes (mostly) aside, what’s the link between coffee and creativity? More specifically, what’s the scientific correlation between caffeine and cognitive function associated with creativity?
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Posted on Mar 14 2018 7:31 am by Web Copywriters
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category: Business & marketing |
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The Strangest Secret is strange indeed, shared quietly amongst knowing entrepreneurs for decades. I first heard of it late last year during a meeting with successful business owners. They mentioned it in passing, and then declared how it’s changed their lives and those around them. If you haven’t heard of The Strangest Secret, you’ll be glad you finally did. Just be sure to pay it forward.
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It should, because big data is at the foundation of all the megatrends happening today, from social to mobile to cloud to gaming. And big data is not about the data at all, but about the analytics, and how you (yes, even a web content writer or designer) use the results.
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Posted on Apr 17 2017 9:10 am by Web Copywriters
tags: Technology Web Content Studies
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category: Business & marketing |
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Design thinking is suddenly very trendy — again. What’s changed, and why now?
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Posted on Dec 5 2016 11:03 am by Web Copywriters
tags: Web Design
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category: Business & marketing |
3 Comments

We live in a world where consumers are starving for authenticity. Meanwhile, businesses continue to serve up homogenous content and brands. Why? To play it safe and fit in with the competition. To inspire and prosper, businesses need to come out of the shadows and reveal their true authentic selves.
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Posted on Sep 14 2016 5:42 am by Rick Sloboda
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category: Business & marketing Writing for the Web |
6 Comments