Most web copywriters argue that web copy should be more direct and conversational than most print materials; but how can you adopt this tone without compromising your brand identity? With a few rules and techniques you can set a tone that is appropriate for the web while respecting your brand.
I am a copywriter, and along with my fellow copywriters, I write copy intended to communicate the benefits of certain products and services to people who will potentially use them. My logo is not a little ‘c’ with a circle around it, and my job has nothing to do with legal rights associated with creative works.
