At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive guide for businesses vying for success in the social web, Solis offers practical advice on how to build a social media strategy and measure its effectiveness beyond the template follower-counting approaches.

Webcopyplus recently stole a few moments of his time to ask some pressing questions on the minds of most businesses trying to optimize their digital reach.

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Did you forego your venti half-sweet hazelnut soy latte habit to experiment with a pay-per-click ad campaign this month? We’re offering some tips to help you get started, so you can sleep tight knowing you didn’t renounce your coffee princess throne for nothing.

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No matter the industry, all creative professionals, and even the left-brained ones, need to look outside of our circles of influence for inspiration. By exploring new ideas, images, methodologies or concepts, we expand our minds and fuel our own creativity. This is how innovation happens, and how new products, business practices and ways of living help us grow as individuals and as a society.

Where do you look for creative inspiration? Here are some awesome locations around the Web where you can bask in the creativity of your fellow humans.

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Dear business owner,

We know vision, mission and value statements make you feel warm and fuzzy. They may even make a few of your keenest employees feel giddy. But inflicting them on your website visitors is cruel, and it’s time to put a stop this sleep-inducing torture.

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Where do common expressions in the English language come from?

Long before Internet memes and hashtags, there were spoken expressions that stood the test of time. Even the best copywriters fall victim to their seduction, citing writer’s block, lack of sleep or general laziness as culprits. Sadly, clichés, idioms and other common expressions often signify lack of creativity, which is not something any writer wants to portray.

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Recent redesign catastrophes have begged the question — how can Web-based businesses that want their brands to evolve avoid harsh backlashes and possible brand suicide?

Most would say the answer is simple — do it right and you won’t have a backlash, or at least you won’t have one you can’t recover from.

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While Webcopyplus made a holiday donation to Kiva last Christmas, I opted to make a personal donation to the World’s Worst Website Foundation (a subsidiary of the Human Fund). With help from passionate supporters like you, we can raise awareness about common website wreckers and how best to avoid them.

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On Saturday, Jan. 29, Sidetrek Productions presented a one-day conference in Vancouver on real world social media strategies and implementation. The speaker line-up included representatives from some of the biggest players in social media in Vancouver, the country and the world.

Following is our recap of the highlights.

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Webcopyplus recently discovered a website called The Noun Project, which describes itself as “a collection of highly recognizable symbols that form the world’s visual language.”  The Noun Project’s sleek symbol designs are licensed under public domain, meaning they’re free for anyone who wants to download them and use them in their own projects.

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