Web Copywriting, SEO and the Web at Large

Secrets to Writing a Killer Product Web Page

Posted November 26, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 0 Comments | Share This

 

Online shopping web copy writing

Product web pages are the “money” pages of your website. They’re where you convert lookers to buyers. If you want to maximize conversions, it’s not enough to merely cut and paste manufacturer product descriptions onto your product pages. You need to structure and write product information specifically for the web. Here are a few tips.

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Copywriting: Start With the Person, Not the Product

Posted July 4, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 2 Comments | Share This

 

Copywriting - audience 1

Any experienced copywriter knows when you take time to explore your prospects, you’ll produce more effective content, a stronger marketing campaign and boost conversions. So, to truly connect with and engage your desired audience, be sure to consider their emotions, attitudes and aspirations.

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Stick Your Finger in There: Find the Pain for Persuasive Copy

Posted December 1, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 1 Comment | Share This

 

Persuasive web copy

Most marketing campaigns can be stripped down to one of two themes: build the dream or stop the pain. Marketers tend to favour stop the pain. After all, not everyone has a dream, but everyone has a problem.

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Using Emotional Language in Copywriting

Posted November 7, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , | 0 Comments | Share This

 

Emotional copywriting

Words carry emotion. Words like hope, freedom, desire, sale and cheap inspire emotional reactions deep in the limbic system. Given the power of these emotion associations, it’s no surprise that copywriters use them to propel people to action. Yet, there are potential pitfalls. Let’s look at how different companies are using emotional language to see what’s working and what’s not.

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Converting Customers: Copywriters Need to Go Psycho

Posted July 25, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , , , | 0 Comments | Share This

 

 

Psychographics and marketing

Good marketers and copywriters alike know the more you understand your target audience, the better job you can do writing and delivering your message. Sure demographics help — age, location, marital status, ethnicity and religion. But you’ll have a much richer understanding of your ideal customer if you get to know their psychographics — their lifestyles, behaviors and attitudes.

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How to Increase Sales With Active Web Content

Posted June 29, 2011 | Posted By Web Copywriters at Webcopyplus
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The Active Voice Avenger

Does your website content confuse visitors or inspire them to take action?

The single most crucial function of any business website is to get people to act, whether it involves calling you, emailing you, buying your product online, or getting off their butts and into your store. Writing in the passive voice is often awkward and confusing, and does not induce desired action.

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Design vs. Content: Agency Professionals Weigh In

 

Content Versus Design - Webcopyplus Web Copywriter Blog

Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.

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Using Neuro-Linguistic Programming to Create Rapport

Posted February 6, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , , , | 0 Comments | Share This

 

NLP Marketing

Does your web copywriting alienate or embrace your target audiences? Tapping into the science of Neuro-Linguistic Programming (NLP) might provide you some insight and direction on what words to use in your marketing messages.

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Social Media Unplugged Conference: What You Missed

 

Social Media Unplugged

On Saturday, Jan. 29, Sidetrek Productions presented a one-day conference in Vancouver on real world social media strategies and implementation. The speaker line-up included representatives from some of the biggest players in social media in Vancouver, the country and the world.

Following is our recap of the highlights.

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How About Some Respect, Miss Friday?

Posted September 23, 2010 | Posted By Web Copywriters at Webcopyplus
Categories: Website promotions | Tags: , , , , | 0 Comments | Share This

 

Respect

The Virtual Miss Friday website states: Professional online business services. While the site looks professional — and the services probably are, too — it fails to treat visitors with respect. Three pop-ups. Three!

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