Web Copywriting, SEO and the Web at Large

7 Awesome Creativity Boosting Sites

Posted April 11, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Web world at large | Tags: , , , , | 2 Comments | Share This

 

Creativity Boosting Sites

No matter the industry, all creative professionals, and even the left-brained ones, need to look outside of our circles of influence for inspiration. By exploring new ideas, images, methodologies or concepts, we expand our minds and fuel our own creativity. This is how innovation happens, and how new products, business practices and ways of living help us grow as individuals and as a society.

Where do you look for creative inspiration? Here are some awesome locations around the Web where you can bask in the creativity of your fellow humans.

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The Mission Statement: Your Website’s Worst Enemy

Posted April 4, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , , | 1 Comment | Share This

 

Mission Statements

Dear business owner,

We know vision, mission and value statements make you feel warm and fuzzy. They may even make a few of your keenest employees feel giddy. But inflicting them on your website visitors is cruel, and it’s time to put a stop this sleep-inducing torture.

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Design vs. Content: Agency Professionals Weigh In

 

Content Versus Design - Webcopyplus Web Copywriter Blog

Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.

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Game of Death: Lessons in Life and Marketing

Posted March 24, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , | 0 Comments | Share This

 

Marketing - Power of Authority Photo

A recent controversial documentary Game of Death reveals how TV game show participants knowingly inflicted pain and potential death on a fellow contestant in a bid to comply with authority. The shocking outcome reinforces the findings of another controversial experiment led by Yale University in the 1960s. It’s something marketers take advantage of, and consumers should be aware of.

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More Clichés Than You Can Shake a Stick At!

Posted March 22, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Opticon & The Deleter,Writing for the Web | Tags: , , , , , | 0 Comments | Share This

 

Hell in a Hand Basket

Where do common expressions in the English language come from?

Long before Internet memes and hashtags, there were spoken expressions that stood the test of time. Even the best copywriters fall victim to their seduction, citing writer’s block, lack of sleep or general laziness as culprits. Sadly, clichés, idioms and other common expressions often signify lack of creativity, which is not something any writer wants to portray.

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How to Avoid Website Redesign Backlash

Posted March 14, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Web world at large | Tags: , , , , , , | 0 Comments | Share This

 

How to Avoid Website Redesign Backlash

Recent redesign catastrophes have begged the question — how can Web-based businesses that want their brands to evolve avoid harsh backlashes and possible brand suicide?

Most would say the answer is simple — do it right and you won’t have a backlash, or at least you won’t have one you can’t recover from.

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27 Unconventional People to Follow on Twitter

Posted March 10, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Web world at large | Tags: , , | 0 Comments | Share This

 

Twitter followers - Webcopyplus Web Copywriter Blog

Twitter gives us all a killer platform to network, research, promote and brand. We strive for and eventually build powerful, meaningful, like-minded communities. But sometimes it’s helpful to shake things up and tap into different industries and views to broaden our minds. Following is a list of 27 intriguing people who can tweet new perspectives into your world.

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Google Algorithm Update Boosts Value of Quality Content

Posted February 26, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Website promotions | Tags: , , , , , , | 0 Comments | Share This

 

Black Hat SEO

The value of original, high quality web content continues to rise as Google makes new moves to decrease the visibility of low-quality websites. The search engine giant recently updated its algorithm to suppress the presence of link farms, which generate endless streams of poorly written, regurgitated articles. It’s all in a bid to cater to users who have been complaining about spammy sites appearing in top search results.

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Web Videos Will Make SEO More Important, Not Less

 

Video SEO

Savvy companies have increasingly been posting videos on their websites to help connect with customers. But, as video technologies continue to advance, there will be implications for web copywriters, marketers and business owners alike. To get an edge over the competition tomorrow, you need to ensure your company’s videos are ‘SEO ready’, today.

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Legal Lesson Learned: Copywriter Pays $4,000 for $10 Photo

Posted February 14, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Web world at large | Tags: , , , , , , | 148 Comments | Share This

 

Copywriter - Copyright Lesson

Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.

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