Tired of pointless, regurgitated viral debris? A convenient, painless way to expand your entrepreneurial mind in 2012 is to get a daily dose of TEDTalks, comprising more than 900 thought-provoking presentations on technology, entertainment, design, sciences, humanities, arts, NGOs, business and more. You’ll gain life-altering insight and inspiration from the globe’s leading thinkers and doers to better your life, your business and your world.
As a copywriter and creative type in general, I’m a big fan of the Apple brand and its many polished products. But it hasn’t always been easy to be a member of the Apple faithful. In fact, my loyalty has been tested by two elements: fire and water.
Good marketers and copywriters alike know the more you understand your target audience, the better job you can do writing and delivering your message. Sure demographics help — age, location, marital status, ethnicity and religion. But you’ll have a much richer understanding of your ideal customer if you get to know their psychographics — their lifestyles, behaviors and attitudes.
Marketing is a critical lifeline for any business. It helps identify, attract, satisfy and keep customers. So we asked creative professionals in the marketing realm: What’s a key marketing element most businesses neglect?
Adaptability, creativity and multiple delivery methods make two-time and reigning UFC Welterweight Champion Georges “Rush” St-Pierre (GSP) virtually unstoppable in the ring. Despite your weight class — make that your business size — marketers can take a page from this Canadian mixed martial arts master.
Webcopyplus recently stole a moment from Guy Kawasaki, an entrepreneurial legend, celebrated author and former chief evangelist of Apple (he was one of the employees originally responsible for marketing the Macintosh back in 1984 — enough said). We shot a few questions at him, and you might — or might not — be surprised to learn what brand he’d like to work with.
At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive guide for businesses vying for success in the social web, Solis offers practical advice on how to build a social media strategy and measure its effectiveness beyond the template follower-counting approaches.
Webcopyplus recently stole a few moments of his time to ask some pressing questions on the minds of most businesses trying to optimize their digital reach.
A recent controversial documentary Game of Death reveals how TV game show participants knowingly inflicted pain and potential death on a fellow contestant in a bid to comply with authority. The shocking outcome reinforces the findings of another controversial experiment led by Yale University in the 1960s. It’s something marketers take advantage of, and consumers should be aware of.
In his book, “Then We Set His Hair on Fire,” copywriter and former chief creative officer of BBDO North America Phil Dusenberry revealed how powerful insights propelled his successful career in advertising. He told the story of how one insight helped his team land a $50 million-plus Pizza Hut account.
On Saturday, Jan. 29, Sidetrek Productions presented a one-day conference in Vancouver on real world social media strategies and implementation. The speaker line-up included representatives from some of the biggest players in social media in Vancouver, the country and the world.
Following is our recap of the highlights.
“Webcopyplus has been fantastic at analyzing and optimizing our website. They pinpointed where we need to capture traffic and put a plan in place. It's working, and we're very pleased.”
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