Category: Business & marketing

Are Business Blogs Dead?

Posted February 5, 2013 | Posted By Web Copywriters at Webcopyplus
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Business blogs

With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:

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5 Reasons to Be Bossier on the Web

Posted December 11, 2012 | Posted By Web Copywriters at Webcopyplus
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Web content marketing

No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.

You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.

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Take it From Zach: Add People to Your Wolf Pack

Posted May 26, 2012 | Posted By Web Copywriters at Webcopyplus
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Zach Galifianakis - The Hangover - Creative Collaboration

Are you a loner? Think of yourself as a one-man wolf pack? Whether you’re in Las Vegas looking for trouble or an entrepreneur seeking sweet success, growing your wolf pack provides an opportunity to creatively collaborate with different people who can complement your knowledge, skill, influence and access.

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Can Your Business Demonstrate Superior Value?

Posted March 27, 2012 | Posted By Web Copywriters at Webcopyplus
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Business value

Demonstrating the superior value your business can deliver can set it apart from competitors, and persuade people to purchase your products or services. Are you missing opportunities? Fortunately, there are three key areas where you can demonstrate the value you offer outweighs the cost to the consumer: financial, strategic and personal.

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Making Time in a Chaotic World

Posted March 19, 2012 | Posted By Web Copywriters at Webcopyplus
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Web Copywriter blog - intro time

As an entrepreneur, you’re brimming with ideas, but who has the time to act on them? Being unable to find the time to work on what you want to work on is a common problem. So how do we make room in our lives for this stuff? Designer extraordinaire and guest writer Arley McBlain serves up some suggestions.

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How to Expand Your Entrepreneurial Mind in 2012

Posted January 6, 2012 | Posted By Web Copywriters at Webcopyplus
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Expand entrepreneurial mind

Tired of pointless, regurgitated viral debris? A convenient, painless way to expand your entrepreneurial mind in 2012 is to get a daily dose of TEDTalks, comprising more than 900 thought-provoking presentations on technology, entertainment, design, sciences, humanities, arts, NGOs, business and more. You’ll gain life-altering insight and inspiration from the globe’s leading thinkers and doers to better your life, your business and your world.

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iPod Shuffle Survives Wash, Restores Faith in Apple

Posted November 15, 2011 | Posted By Web Copywriters at Webcopyplus
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Copywriter's iPod Shuffle Fire

As a copywriter and creative type in general, I’m a big fan of the Apple brand and its many polished products. But it hasn’t always been easy to be a member of the Apple faithful. In fact, my loyalty has been tested by two elements: fire and water.

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Converting Customers: Copywriters Need to Go Psycho

Posted July 25, 2011 | Posted By Web Copywriters at Webcopyplus
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Psychographics and marketing

Good marketers and copywriters alike know the more you understand your target audience, the better job you can do writing and delivering your message. Sure demographics help — age, location, marital status, ethnicity and religion. But you’ll have a much richer understanding of your ideal customer if you get to know their psychographics — their lifestyles, behaviors and attitudes.

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What’s a Key Marketing Element Most Businesses Neglect?

Posted July 10, 2011 | Posted By Web Copywriters at Webcopyplus
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Marketing elements

Marketing is a critical lifeline for any business. It helps identify, attract, satisfy and keep customers. So we asked creative professionals in the marketing realm: What’s a key marketing element most businesses neglect?

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Marketing Lessons From UFC Champion Georges St-Pierre

Posted June 20, 2011 | Posted By Web Copywriters at Webcopyplus
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Georges St-Pierre - Marketing

Adaptability, creativity and multiple delivery methods make two-time and reigning UFC Welterweight Champion Georges “Rush” St-Pierre (GSP) virtually unstoppable in the ring. Despite your weight class — make that your business size — marketers can take a page from this Canadian mixed martial arts master.

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