Journalists are increasingly turning to the Web to generate story ideas, gather information and source subject matter experts. If you’ve done a good job building your brand online, that expert could be you.
How About Some Respect, Miss Friday?
The Virtual Miss Friday website states: Professional online business services. While the site looks professional — and the services probably are, too — it fails to treat visitors with respect. Three pop-ups. Three!
Common Website Mistakes That Can Kill Business
Every element on your website has the ability to build — or damage — how visitors perceive you. To gain insight on how to generate confidence, earn trust, and entice visitors to reach out and invest in your offerings, we asked website professionals:
What are common website mistakes that decrease confidence, trust and sales?
Need to Hire a Copyrighter? Are You Sure About That?
I am a copywriter, and along with my fellow copywriters, I write copy intended to communicate the benefits of certain products and services to people who will potentially use them. My logo is not a little ‘c’ with a circle around it, and my job has nothing to do with legal rights associated with creative works.
Is Poor Website Design Holding Your Business Hostage?
Online visitors form a first impression of a website quicker than the blink of an eye — literally. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario reveals websites have as little as 50 milliseconds to establish a first impression — a mere 1/20th of a second. That’s it!
This is crucial information for any business because once a visitor forms an impression on a subconscious level, he or she will selectively search for information confirming that impression. People do this because we all want to prove we have good judgement. So, if our first impression of a website is negative, we have a tendency to mainly seek and see the negatives, regardless how good a business’ products and services might actually be. Alternatively, if we immediately like what we see, we’ll look for positive information to reinforce that impression.
So how do you avoid making a bad first impression on the Web? Easy. Get a good designer.
