Adding a blog to your website is a simple and affordable way to strengthen your connection with both current and potential clients, while improving your search engine rankings. However, many business blogs quickly become neglected and abandoned, which leaves a poor impression. So we asked successful bloggers and online marketing experts:
Sex has been used to successfully sell products as early as 1890 when W. Duke & Sons became the leading cigarette brand by including trading cards featuring scantily clad women in their cigarette packs. Many decades of positive reinforcement later, selling with sex has become commonplace, with boundaries being pushed as far as societal morals allow. Evolutionary psychologist Geoffrey Miller even wagers that all of our consumer choices are motivated by our pursuit of primal desire, for procreation or otherwise.
How has selling with sex manifested itself on the Web? Webcopyplus recently spoke with Melody Nieves, blogger and marketing enthusiast behind www.sexidesign.com, a blog dedicated to exploring the role sex plays in marketing, for her take on sexy advertising online.
I’ve witnessed some horrific abuses of grammar and punctuation over the years and it’s about time someone stood up for these poor little words and symbols that can’t stand up for themselves. With that, I give you the first installment in my campaign to end grammar and punctuation abuse.
I’m officially declaring it’s Apostrophe Awareness Month! Never has a tiny dot with a tail endured so much misuse. With your help, we can make a difference in apostrophe abuse by recognizing some of the worst offenders.
Greetings, good Internet people! I’m Opticon’s sidekick, The Deleter. I specialize in exterminating spelling, punctuation and grammatical errors with a vengeance!
I wasn’t the most popular guy in school, but rest assured all those years spent studying proper language use instead of frivolous things like ‘sports’ and ‘dating’ have really paid off! Now, I’m an esteemed Internet superhero who helps well-meaning folks like you break bad language habits so you can confidently deliver your message to the masses without error or embarrassment.
Over my years of scouring the Internet for traces of technical violations I’ve noticed that some similar sounding words confuse many of you, and I’m here to get rid of this confusion once and for all.
Here’s my list of commonly confused words and their proper, and improper, uses.
There’s a prolific villain on the loose that must be stopped. It’s a complex shape shifter and not easy to track to the untrained eye. The villain, my good people of the Internet, is bad web copy, and it’s infecting the Web, leaving traces on websites, blogs, social networks — everywhere! Your website may have already been infected, and the damage immeasurable.
A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment. Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as newspapers and magazines, and newer ones, such as blogs and social media networks, to get your message to your markets.
Group brainstorming is inefficient and smothers creativity, suggests a recent study conducted at Texas A&M University. This might come as a shock to copywriters, designers, developers, and other creative types, who long for and religiously take part in caffeine-powered idea-generating sessions.
Website visitors don’t buy products or services; they invest in what the products or services will do for them.
