Consumers are going mobile, and fast. If your business isn’t, it could be missing out on potential revenue from the increasing number of consumers using their phones to decide where to direct their spending.
Selling With Sex On the Web
Sex has been used to successfully sell products as early as 1890 when W. Duke & Sons became the leading cigarette brand by including trading cards featuring scantily clad women in their cigarette packs. Many decades of positive reinforcement later, selling with sex has become commonplace, with boundaries being pushed as far as societal morals allow. Evolutionary psychologist Geoffrey Miller even wagers that all of our consumer choices are motivated by our pursuit of primal desire, for procreation or otherwise.
How has selling with sex manifested itself on the Web? Webcopyplus recently spoke with Melody Nieves, blogger and marketing enthusiast behind www.sexidesign.com, a blog dedicated to exploring the role sex plays in marketing, for her take on sexy advertising online.
Bad Copy — Your Worst Enemy
There’s a prolific villain on the loose that must be stopped. It’s a complex shape shifter and not easy to track to the untrained eye. The villain, my good people of the Internet, is bad web copy, and it’s infecting the Web, leaving traces on websites, blogs, social networks — everywhere! Your website may have already been infected, and the damage immeasurable.
Posted on Jul 27 2010 9:20 am by Web Copywriters
| category: Opticon & The Deleter Writing for the Web | 1 Comment
| category: Opticon & The Deleter Writing for the Web | 1 Comment
6 Reasons Not to Hire a Copywriter
You’ve got Microsoft Word, a good handle on the English language, and know your business intimately. So when it comes to writing your web content, why would you spend money on a copywriter?
Following are six things you might consider when it comes to writing your web content, or any other sales and marketing copy.
Using ‘Coming Soon’ Pages to Kick-Start Online Marketing
‘Coming soon’ pages are a highly effective way to initiate online branding and presence. Yet, most businesses overlook this valuable marketing opportunity.
Power Branding: The Apple Religion
Few would argue the Apple brand is mighty, with every product release, update and rumour spawning global buzz and madness (consider the recent iPad launch and the case of the missing iPhone). Behind the appetite for anything Apple are intensely loyal consumers, who many claim are fundamentalists. Accordingly, some consider Apple a religion.
Features Versus Benefits
Website visitors don’t buy products or services; they invest in what the products or services will do for them.
