The Strangest Secret is strange indeed, shared quietly amongst knowing entrepreneurs for decades. I first heard of it late last year during a meeting with successful business owners. They mentioned it in passing, and then declared how it’s changed their lives and those around them. If you haven’t heard of The Strangest Secret, you’ll be glad you finally did. Just be sure to pay it forward.
There are many things that motivate people, but the most powerful motivator of all is fear. Fear of crime, man-made disasters, change, the future, judgement, disease, failure, rejection — the list is endless. It’s evil and dark, but many use fear to dominate and control people. Just look at the campaign of US presidential candidate Donald Trump.
No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.
You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.
Demonstrating the superior value your business can deliver can set it apart from competitors, and persuade people to purchase your products or services. Are you missing opportunities? Fortunately, there are three key areas where you can demonstrate the value you offer outweighs the cost to the consumer: financial, strategic and personal.
Humour is a great way to sell. It catches people’s attention, engages them, and injects an element of humanity into otherwise static information. People love to be entertained, and if you can keep them amused while promoting your products or services, then all the better (nice job, Old Spice). What’s more, humour can be a great way to distinguish yourself from the competition (take a bow, Groupon).
Good marketers and copywriters alike know the more you understand your target audience, the better job you can do writing and delivering your message. Sure demographics help — age, location, marital status, ethnicity and religion. But you’ll have a much richer understanding of your ideal customer if you get to know their psychographics — their lifestyles, behaviors and attitudes.
Does your website content confuse visitors or inspire them to take action?
The single most crucial function of any business website is to get people to act, whether it involves calling you, emailing you, buying your product online, or getting off their butts and into your store. Writing in the passive voice is often awkward and confusing, and does not induce desired action.
Adaptability, creativity and multiple delivery methods make two-time and reigning UFC Welterweight Champion Georges “Rush” St-Pierre (GSP) virtually unstoppable in the ring. Despite your weight class — make that your business size — marketers can take a page from this Canadian mixed martial arts master.
Webcopyplus recently stole a moment from Guy Kawasaki, an entrepreneurial legend, celebrated author and former chief evangelist of Apple (he was one of the employees originally responsible for marketing the Macintosh back in 1984 — enough said). We shot a few questions at him, and you might — or might not — be surprised to learn what brand he’d like to work with.
FAQs are questions your website visitors and customers frequently ask. But sometimes you need to ask yourself: “Why do they keep asking these same questions?”
The answer could mean there are problems with your website content. What message are you not getting across? What information do people often have problems finding?
