With technological advances, and templates galore available on the Web, it’s a wonder the average person hasn’t become a web designing guru by now. You’ve got a blog, you’ve got iWeb, and you know how to copy and paste from a source page, so what more do you need, right?
Webcopyplus is here to let you in on some secrets. There’s a lot more to good web design than you might think.
‘Coming soon’ pages are a highly effective way to initiate online branding and presence. Yet, most businesses overlook this valuable marketing opportunity.
The popular online marketing slogan ‘content is king’ not only refers to the importance of writing engaging copy that also speaks to search engines. It also refers to the broader idea of understanding your medium and how your audience consumes content, including video, music, and images, within that medium.
This is especially the case when part of a new gadget’s hype is built around the groundbreaking ways it enhances our content consumption. After all, what is a nifty piece of technology without the amazing things that it can show us, customized for our specific interests?
Few would argue the Apple brand is mighty, with every product release, update and rumour spawning global buzz and madness (consider the recent iPad launch and the case of the missing iPhone). Behind the appetite for anything Apple are intensely loyal consumers, who many claim are fundamentalists. Accordingly, some consider Apple a religion.
Flash intros were once prevalent on the Web. They’re animations presented to visitors when they arrive at a website. Here’s an example. To help determine whether they’re a fad of the past, or provide website owners and visitors value, we asked web designers and developers:
Business owners looking to launch or overhaul their websites are often overwhelmed to learn about all the different platforms available on the market. You’ve got HTML, Content Management Systems (CMS), WordPress, and more. So we asked five web professionals:
What factors should businesses take into consideration when deciding on a website software solution?
While it’s obvious websites drive online sales, business owners need to recognize the Internet also influences purchases made offline.
In fact, 97% of consumers use the Internet to research products or services in their local area, revealed a Kelsey Group Study, which was released in March 2010. Marketers label these consumers research-online-purchase-offline customers, or ROPO customers.
Like anyone whose job involves direct client contact, web professionals often come across difficult client behaviour patterns. But as the saying goes — the customer is always right — and often these problems go unchecked in favour of politeness. These things not only affect your web professional’s sanity, but may also be detrimental to your working relationship, your project’s productivity, and even your wallet’s contents.
The following is a collection of things you should avoid saying to your web professionals, including designers, developers, and copywriters, if you want to get the most out of their services, while making the world a happier place.
One of the most important steps to take before speaking to your customers through your web copy is learning what they want, and what opinions they have about you and your competition.
But what if you don’t have the budget to pay for expensive research data or conduct focus groups? Targeted market surveys can cost up to $10,000 to reach a sample of just 1,000 people.
The advent of social media over the past decade has resulted in more and more people voluntarily sharing the valuable information market researchers pay for on sites like Facebook and Twitter. eMarketer predicts that the number of Twitter users alone will skyrocket this year to over 18 million, and March 4, 2010 marked the 10 billionth Twitter status update. That’s 10 billion times people have posted information online for all to see about what they are doing, thinking, and buying.
