Regardless what business you’re in, chances are you crave “creative solutions.” Creativity, when it produces something both novel and useful, is a vital element in giving a company or brand a competitive advantage. Here are 14 gifted individuals you might not know — but definitely should — to spark your creative juices.
With close to 80% of North Americans using the Internet and online retail sales in the US slated to hit $370 billion by 2017, it’s mind numbing that business owners continue to discount the value web designers can deliver to their bottom lines.
What’s a web content strategy? It’s planning content creation, delivery and governance, and it’s a practice every business should employ — but few do. Taking a step back and developing the right strategy can maximize the impact and reach of your web content, and help you surpass your business goals.
Is your website still sporting the equivalent of parachute pants and neon hoop earrings? If so, it’s probably time for a website makeover. Take our test to find out for sure.
With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:
No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.
You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.
Product web pages are the “money” pages of your website. They’re where you convert lookers to buyers. If you want to maximize conversions, it’s not enough to merely cut and paste manufacturer product descriptions onto your product pages. You need to structure and write product information specifically for the web. Here are a few tips.
Any experienced copywriter knows when you take time to explore your prospects, you’ll produce more effective content, a stronger marketing campaign and boost conversions. So, to truly connect with and engage your desired audience, be sure to consider their emotions, attitudes and aspirations.
Why are writers crazy, so depressed and weird? Jeez, that’s quite a reputation to uphold! Are recurring deadlines, writer’s block or lack of sleep to blame? Or is it just that crazy, depressed and weird people tend to become writers?
What do you think? Tell us your theory in the comments below…
Are you a loner? Think of yourself as a one-man wolf pack? Whether you’re in Las Vegas looking for trouble or an entrepreneur seeking sweet success, growing your wolf pack provides an opportunity to creatively collaborate with different people who can complement your knowledge, skill, influence and access.
