If Content Is King, Why Is Apple So Bratty About It?
The popular online marketing slogan ‘content is king’ not only refers to the importance of writing engaging copy that also speaks to search engines. It also refers to the broader idea of understanding your medium and how your audience consumes content, including video, music, and images, within that medium.
This is especially the case when part of a new gadget’s hype is built around the groundbreaking ways it enhances our content consumption. After all, what is a nifty piece of technology without the amazing things that it can show us, customized for our specific interests?
Power Branding: The Apple Religion
Few would argue the Apple brand is mighty, with every product release, update and rumour spawning global buzz and madness (consider the recent iPad launch and the case of the missing iPhone). Behind the appetite for anything Apple are intensely loyal consumers, who many claim are fundamentalists. Accordingly, some consider Apple a religion.
Approving Projects By Committee…
[youtube]http://www.youtube.com/watch?v=Wac3aGn5twc[/youtube]
View Point: To Flash or Not to Flash?
Flash intros were once prevalent on the Web. They’re animations presented to visitors when they arrive at a website. Here’s an example. To help determine whether they’re a fad of the past, or provide website owners and visitors value, we asked web designers and developers:
Should businesses consider Flash intros for their websites?
Outdated SEO Tactic: Search Engine Submissions
While it was once a requisite SEO tactic, submitting a website to search engines is no longer required. Still, several SEO companies continue to aggressively promote search engine submission services.
Search engines like Google now have the ability to quickly and easily discover and index new websites and content through links. So, to get discovered, you just need to get some links pointing to your website.
