As a fellow web marketing professional — whether you’re a web copywriter, web designer, web developer, or a business owner interested in learning about the best way to market your business online — I’m sure you follow a plethora of like-minded people on Twitter.
You’ve probably also noticed a pattern in the kind of headlines that enter your feed, some at a more irritating frequency than others. These headlines purposely target high pressure points, and get incessantly regurgitated as a result.
Here’s how to recognize these repeat offenders and why you’d be better off to spend your clicks elsewhere.
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Most web copywriters argue that web copy should be more direct and conversational than most print materials; but how can you adopt this tone without compromising your brand identity? With a few rules and techniques you can set a tone that is appropriate for the web while respecting your brand.
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How long has language been around? For 50,000 years, language has aided human intellectual evolution and social advancements. Now the emergence of social media puts idea sharing, information exchange and our collective progress into hyper drive.
For generations, information and ideas have been shared through theater, schools and media. Books, newspapers, magazines, radio and TV sped the distribution and reach of language to the masses. The advent of the Internet hurled language onto an information super highway. With social media fully embedded in the mainstream, humans are now able to instantaneously tap into, and influence, the ideological pulse of the planet. So is this a good thing?
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For decades, the line between what we need and what we want has been blurring, leading to overconsumption and a range of environmental issues. Who’s to blame, and what can be done?
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Why do some ideas stick, while others silently slip away into oblivion? Made to Stick
authors Chip Heath and Dan Heath pored over hundreds of winning ideas and saw, “over and over,” these same six principles at work.
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Between scouring the Internet for bad content and stunt doubling for Optimus Prime, I don’t get much time to chat with the ladies in real time, so what’s a web marketing superhero to do? Megan Fox isn’t taking my calls, so it’s time to try online dating. What can I write in my dating profile so I can be sure to maximize my ROI?
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Due to the subjective nature of copywriting and design, copywriters and designers have difficult jobs. They get hired for their expertise, tap into their knowledge and experience, and propose a draft. When the response is positive, fantastic. But when businesses offer vague critiques such as, “I don’t like it,” that’s absolutely meaningless, setting the stage for unnecessary frustration, countless revisions, and wasted time for all parties involved.
When you hire with a copywriter or designer, you can eliminate misunderstandings, and achieve effective web copy or design without delays, by following these basic feedback guidelines.
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Journalists are increasingly turning to the Web to generate story ideas, gather information and source subject matter experts. If you’ve done a good job building your brand online, that expert could be you.
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