Bad Typography Kills Good Web Content
“Something looks funny with the web copy…it looks really bad.” That was a part of the message we recently received form a client who was reviewing a design mock-up for his soon-to-be-launched website. “We really like the copy,” they had said just a few days earlier. So they liked what it stated, just not how it looked. The culprit: typography.
Nation Shudders at Large Block of Uninterrupted Text
Hysteria continues to grow since a news source reported Americans are collectively becoming paralyzed due to documents comprising “solid blocks of uninterrupted text.”
App Blocks Your Internet Connection for Just $10!
Shortly after writing about Internet addiction, a photographer reached out and told us about a service that blocks the Internet from your computer. While you might pay a small fortune to access the Internet, you can block it for just a few bucks. Sounds too good to be true, right? So we had to look into it.
Branding: Steve Jobs Versus Jesus?
The Apple logo on a laptop or phone may evoke the same feelings for some people as a crucifix or Star of David pendant does for others, suggests research by Tel Aviv University, Duke University and New York University scientists. According to their research, brands are a form of self-expression and a token of self-worth, just like symbolic expressions of one’s faith.
Scoring Marketing Points With Online Games
Marketers know the more time customers spend with their brand, the more loyalty they can inspire, and the more opportunity they have to market additional products. Not surprisingly, marketers have found that by offering free online services, such as tools, information, or fun activities, they can induce consumers to spend more time with their brand and increase sales.
The Noun Project
Webcopyplus recently discovered a website called The Noun Project, which describes itself as “a collection of highly recognizable symbols that form the world’s visual language.” The Noun Project’s sleek symbol designs are licensed under public domain, meaning they’re free for anyone who wants to download them and use them in their own projects.
Save the Words
Want to save a word from oblivion? Oxford Dictionary lets you adopt old or lost words to help keep them alive. The organization states that 90% of everything we write is communicated by only 7,000 words, and each year hundreds of words are being dropped from the English language.
Face it, You’re Probably an Internetaholic
Do you spend more time than you need to on Facebook, Twitter, Google and any other of the two billion websites floating around the Internet? You may be suffering from a condition scientists are calling Information Deprivation Disorder.
