Did you forego your venti half-sweet hazelnut soy latte habit to experiment with a pay-per-click ad campaign this month? We’re offering some tips to help you get started, so you can sleep tight knowing you didn’t renounce your coffee princess throne for nothing.
Dear business owner,
We know vision, mission and value statements make you feel warm and fuzzy. They may even make a few of your keenest employees feel giddy. But inflicting them on your website visitors is cruel, and it’s time to put a stop this sleep-inducing torture.
Where do common expressions in the English language come from?
Long before Internet memes and hashtags, there were spoken expressions that stood the test of time. Even the best copywriters fall victim to their seduction, citing writer’s block, lack of sleep or general laziness as culprits. Sadly, clichés, idioms and other common expressions often signify lack of creativity, which is not something any writer wants to portray.
In their book “The Age of Persuasion: How Marketing Ate Our Culture,” advertising and marketing specialists Terry O’Reilly and Mike Tennant provide insight into the persuasive powers of language.
Does your web copywriting alienate or embrace your target audiences? Tapping into the science of Neuro-Linguistic Programming (NLP) might provide you some insight and direction on what words to use in your marketing messages.
“Something looks funny with the web copy…it looks really bad.” That was a part of the message we recently received form a client who was reviewing a design mock-up for his soon-to-be-launched website. “We really like the copy,” they had said just a few days earlier. So they liked what it stated, just not how it looked. The culprit: typography.
Hysteria continues to grow since a news source reported Americans are collectively becoming paralyzed due to documents comprising “solid blocks of uninterrupted text.”
Want to save a word from oblivion? Oxford Dictionary lets you adopt old or lost words to help keep them alive. The organization states that 90% of everything we write is communicated by only 7,000 words, and each year hundreds of words are being dropped from the English language.
Recently, 52 Weeks of UX posted an article that challenged a commonly held opinion regarding web content — that it should be as concise and simple as possible in order to appeal to the average web user, whose attention span online doesn’t often creep past a few seconds. The popular theory goes, that if you don’t deliver the pertinent facts quickly, your website visitors will get frustrated and go elsewhere to find the information they desire.
In response to the point that web copy should be brief, the article’s author, Joshua Porter, stated: “There are several problems with this assumption, however. First, people do actually read on the Web…scanning is simply the first step in the process. Second, short text can be just as poorly written as long text (and often is). Third, people actually seek out and enjoy reading longer texts.“
Here are the author’s points supporting this statement, and our take:
