Different visitors invest in products and services for different reasons. Hitting these ‘trigger points’ translates to higher conversion rates.
It’s integral to consider who you are communicating to, and why you’re communicating to them.
To sell effectively, you need to pinpoint why visitors buy things. Here are a few possible motivators.
Good web copy layers details via links to help visitors easily access information relevant to their needs.
Links help visitors scan pages. Properly developed links stand out from normal text, and provide strong cues as to what the page is about.
When naming links, the more specific, the more useful. Don’t just give visitors a hint — give them the necessary information they require to act, right then and there.
Google’s Vice-President for Search Products and User Experience, Marissa Mayer, recently shared her insights into the future of Internet search engines.
Mayer says the ideal will be to get access to your friends’ updates in search. There may be increased privacy concerns and complaints from publishers, but Mayer and Google likely won’t be deterred.
Look out! An omniscient, omnivorous Google is coming, and it knows what you want — even if you don’t.
Comment spammers should stop their shenanigans, suggests Google.
Comment spammers abuse comment fields of innocent websites, like blogs and forums, to get inbound links in an attempt to improve their website’s organic search ranking.
In line with its objective to provide Internet users the most relevant and valuable results, Google has algorithmic ways of discovering those alterations and tackling them.
Business owners frequently ask our web content writers, “How long should a web page be?” The answer is, it depends.
Short web pages allow the majority of material to be above the fold, allowing website visitors to click on relevant links to drill down for additional details.
Long web pages provide a steady flow of information, eliminating the need for website visitors to click links.
Websites should be focused on customers’ multichannel experiences, reported Forrester Research. Why, then, is email customer service trapped in a silo?
“Email customer service habitually drives customers further — sometime irreparably — from their online objectives,” stated Forrester’s Diane Clarkson.
In a recent Forrester evaluation of retail websites, websites commonly missed opportunities to use email customer service to encourage web interactions or provide seamless transitions to other channels.
“eBusiness professionals must re-address how their customer service email strategies can keep consumers satisfied,” noted Clarkson, “by re-engaging them with online content, facilitating online purchases, and providing seamless cross-channel customer service.”
What is an SEO writer? That was a question at a recent web writing workshop, and one that gets asked frequently by business owners learning about the Web.
An SEO writer, or SEO copywriter, is basically a writer who develops keyword-rich website content.
Well-researched, keyword-rich content is a highly effective online marketing tool savvy businesses use to gain high search engine rankings, and generate leads and sales.
Accordingly, it’s the job of the SEO writer to effectively optimize website content with keywords that align with popular search terms.
Copywriters, designers, developers — they all have a part to play in building a successful website.
Like life, there are sequential stages of progression. A child learns to lift his head, turn over, sit up, crawl and finally walk and run.
As Stephen Covey points out in his best seller, The 7 Habits of Highly Effective People
This hold true for websites as well. The planning, copywriting, design and development take time, too, and need to be a part of the process.
Otherwise, skipping any of these steps cause websites to fall flat on their faces.
Finnish design strategist Sami Viitamäki put forth an amusing list entitled Eight Ways to Kill an Idea.
Here they are:
A few others that might fit:
Check out the illustrated list.
English novelist and journalist George Orwell, one of the finer writers in the English language through such novels as 1984 and Animal Farm, was passionate about good writing. Hence, copywriters — for both print and websites — can learn a lot from him.
Reportedly, in every sentence he wrote, he asked himself at least four questions:
Plus, he had fundamental rules for effective writing, which decades later, still apply:
