Finnish design strategist Sami Viitamäki put forth an amusing list entitled Eight Ways to Kill an Idea.
Here they are:
- 1. New marketing manager
- 2. Idea sent by email
- 3. Legal department recommendation
- 4. Creative review
- 5. New creative director
- 6. Global brand guidelines
- 7. Client thinks he’s creative
- 8. Budget
A few others that might fit:
- It’s been done
- It’s never been done
- The boss gets wind of it
Check out the illustrated list.
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How about “overthink it” !!!