8 Ways to Kill an Idea

Finnish design strategist Sami Viitamäki put forth an amusing list entitled Eight Ways to Kill an Idea.

Here they are:

  1. 1. New marketing manager
  2. 2. Idea sent by email
  3. 3. Legal department recommendation
  4. 4. Creative review
  5. 5. New creative director
  6. 6. Global brand guidelines
  7. 7. Client thinks he’s creative
  8. 8. Budget

A few others that might fit:

  • It’s been done
  • It’s never been done
  • The boss gets wind of it

Check out the illustrated list.

One response to “8 Ways to Kill an Idea”

  1. Marcie K says:

    How about “overthink it” !!!

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