Best Buy will run its first Super Bowl game ad this Sunday. The spot will feature the odd pairing of Ozzy and Sharon Osbourne with Justin Bieber.
For decades, the line between what we need and what we want has been blurring, leading to overconsumption and a range of environmental issues. Who’s to blame, and what can be done?
Why do some ideas stick, while others silently slip away into oblivion? Made to Stick authors Chip Heath and Dan Heath pored over hundreds of winning ideas and saw, “over and over,” these same six principles at work.
Sex has been used to successfully sell products as early as 1890 when W. Duke & Sons became the leading cigarette brand by including trading cards featuring scantily clad women in their cigarette packs. Many decades of positive reinforcement later, selling with sex has become commonplace, with boundaries being pushed as far as societal morals allow. Evolutionary psychologist Geoffrey Miller even wagers that all of our consumer choices are motivated by our pursuit of primal desire, for procreation or otherwise.
How has selling with sex manifested itself on the Web? Webcopyplus recently spoke with Melody Nieves, blogger and marketing enthusiast behind www.sexidesign.com, a blog dedicated to exploring the role sex plays in marketing, for her take on sexy advertising online.
‘Coming soon’ pages are a highly effective way to initiate online branding and presence. Yet, most businesses overlook this valuable marketing opportunity.