User Experience: Designing a Better World

UX Design

User experience (UX), simply put, is the relationship between people and technology. Whether you’re a designer, developer, copywriter, entrepreneur, or other creative type, you’ve got a hand in identifying and designing that relationship. You have the power to create a product, service or website that people are drawn to, find easy to use and understand quickly. And with that power comes responsibility.

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Marketing: No One Can Afford To Target Everyone

Target marketing cartoon - Webcopyplus

Businesses with limited budgets can combat large, deep-pocketed companies by targeting a niche market.

Fear not! Defining a target market doesn’t mean you’ll exclude people who don’t fit your criteria — it means investing your resources and speaking to a specific market that’s more likely to believe in your brand and buy from you.

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Is Your Website Sabotaging Your Marketing Campaigns?

Website budgets

Businesses spend time and money on everything from radio spots to social media to generate leads, but unfortunately they tend to neglect their prospects’ ultimate destination — their websites. This all-too-common oversight sabotages their marketing initiatives, sales and overall success.

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What is a Web Content Strategy?

Content strategy

What’s a web content strategy? It’s planning content creation, delivery and governance, and it’s a practice every business should employ — but few do. Taking a step back and developing the right strategy can maximize the impact and reach of your web content, and help you surpass your business goals.

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Does Your Website Need a Makeover? Take Our Test

Website content test

Is your website still sporting the equivalent of parachute pants and neon hoop earrings? If so, it’s probably time for a website makeover. Take our test to find out for sure.

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5 Reasons to Be Bossier on the Web

Web content marketing

No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.

You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.

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Secrets to Writing a Killer Product Web Page

Online shopping web copy writing

Product web pages are the “money” pages of your website. They’re where you convert lookers to buyers. If you want to maximize conversions, it’s not enough to merely cut and paste manufacturer product descriptions onto your product pages. You need to structure and write product information specifically for the web. Here are a few tips.

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Copywriting: Start With the Person, Not the Product

Copywriting - audience 1

Any experienced copywriter knows when you take time to explore your prospects, you’ll produce more effective content, a stronger marketing campaign and boost conversions. So, to truly connect with and engage your desired audience, be sure to consider their emotions, attitudes and aspirations.

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Stick Your Finger in There: Find the Pain for Persuasive Copy

Persuasive web copy

Most marketing campaigns can be stripped down to one of two themes: build the dream or stop the pain. Marketers tend to favour stop the pain. After all, not everyone has a dream, but everyone has a problem.

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B2B Web Copy to Get Them Banging on Your Door

B2B copy

We all know that B2B marketing differs from B2C. B2B’s longer and more complex buying process has implications for marketing — and your web copy. Here are some tips to get your B2B web copy right.

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