There’s a prolific villain on the loose that must be stopped. It’s a complex shape shifter and not easy to track to the untrained eye. The villain, my good people of the Internet, is bad web copy, and it’s infecting the Web, leaving traces on websites, blogs, social networks — everywhere! Your website may have already been infected, and the damage immeasurable.
Website visitors are demanding fast-loading sites, just like they did in the 90s. But are they getting it? Despite faster Internet connections, users complain websites are still too slow, suggest tests conducted by usability specialist Jakob Nielsen.
Kudos to Marca, the premiere sports news source in Spain, which designed a superb calendar for 2010 FIFA World Cup fans. Beautiful, clean and functional — the Spaniards know a thing or two about soccer and good design.
Flash intros were once prevalent on the Web. They’re animations presented to visitors when they arrive at a website. Here’s an example. To help determine whether they’re a fad of the past, or provide website owners and visitors value, we asked web designers and developers:
While it’s obvious websites drive online sales, business owners need to recognize the Internet also influences purchases made offline.
In fact, 97% of consumers use the Internet to research products or services in their local area, revealed a Kelsey Group Study, which was released in March 2010. Marketers label these consumers research-online-purchase-offline customers, or ROPO customers.
Someone in the printing business recently suggested to me websites are “overrated.” I was blown away. A website is not just a piece of the marketing pie; it’s the actual hub that connects all the marketing strategies and tactics, online and offline.
Regardless what business or industry you’re in, websites have evolved into the base of operations, where prospects and clients inevitably go to gain product, service, and company information.
Of course, other marketing elements play a role: postcards, e-mails, PR, commercials and much more. But these sources frequently push people to a website. Even TV commercials are trading in 1-800 numbers for website addresses.
Good web copy layers details via links to help visitors easily access information relevant to their needs.
Links help visitors scan pages. Properly developed links stand out from normal text, and provide strong cues as to what the page is about.
When naming links, the more specific, the more useful. Don’t just give visitors a hint — give them the necessary information they require to act, right then and there.
What is an SEO writer? That was a question at a recent web writing workshop, and one that gets asked frequently by business owners learning about the Web.
An SEO writer, or SEO copywriter, is basically a writer who develops keyword-rich website content.
Well-researched, keyword-rich content is a highly effective online marketing tool savvy businesses use to gain high search engine rankings, and generate leads and sales.
Accordingly, it’s the job of the SEO writer to effectively optimize website content with keywords that align with popular search terms.
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Copywriters, designers, developers — they all have a part to play in building a successful website.
Like life, there are sequential stages of progression. A child learns to lift his head, turn over, sit up, crawl and finally walk and run.
As Stephen Covey points out in his best seller, The 7 Habits of Highly Effective People
This hold true for websites as well. The planning, copywriting, design and development take time, too, and need to be a part of the process.
Otherwise, skipping any of these steps cause websites to fall flat on their faces.
White papers offer an effective way to generate new leads for business, especially for service providers.
A professionally written white paper can demonstrate your know-how in a way that provides value to your prospects. It puts forth your point of view, addresses issues your prospects face, and serves solutions.
A white paper that contains useful, practical information builds trust and rapport with prospects, and can help grow your client base.
Is there a common pain in your industry you could address with a white paper? If so, you could be sitting on a productive lead generation and relationship building tool.
“Webcopyplus has quick turn-times, and is incredibly knowledgeable and effortless to work with. If you’re looking for a web copy solution, I highly recommend them.”
© 2010 Webcopyplus professional web copywriters
280 - 3580 Moncton Street, Richmond, British Columbia, Canada V7E 3A4
