Web Copywriting, SEO and the Web at Large

Is Your Website Sabotaging Your Marketing Campaigns?

Posted January 29, 2014 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 1 Comment | Share This

 

Website budgets

Businesses spend time and money on everything from radio spots to social media to generate leads, but unfortunately they tend to neglect their prospects’ ultimate destination — their websites. This all-too-common oversight sabotages their marketing initiatives, sales and overall success.

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What is a Web Content Strategy?

Posted August 6, 2013 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 2 Comments | Share This

 

Content strategy

What’s a web content strategy? It’s planning content creation, delivery and governance, and it’s a practice every business should employ — but few do. Taking a step back and developing the right strategy can maximize the impact and reach of your web content, and help you surpass your business goals.

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Does Your Website Need a Makeover? Take Our Test

Posted July 26, 2013 | Posted By Web Copywriters at Webcopyplus
Categories: Website promotions | Tags: , | 0 Comments | Share This

 

Website content test

Is your website still sporting the equivalent of parachute pants and neon hoop earrings? If so, it’s probably time for a website makeover. Take our test to find out for sure.

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5 Reasons to Be Bossier on the Web

Posted December 11, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , , | 0 Comments | Share This

 

Web content marketing

No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.

You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.

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Secrets to Writing a Killer Product Web Page

Posted November 26, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 0 Comments | Share This

 

Online shopping web copy writing

Product web pages are the “money” pages of your website. They’re where you convert lookers to buyers. If you want to maximize conversions, it’s not enough to merely cut and paste manufacturer product descriptions onto your product pages. You need to structure and write product information specifically for the web. Here are a few tips.

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Copywriting: Start With the Person, Not the Product

Posted July 4, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 2 Comments | Share This

 

Copywriting - audience 1

Any experienced copywriter knows when you take time to explore your prospects, you’ll produce more effective content, a stronger marketing campaign and boost conversions. So, to truly connect with and engage your desired audience, be sure to consider their emotions, attitudes and aspirations.

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Stick Your Finger in There: Find the Pain for Persuasive Copy

Posted December 1, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 1 Comment | Share This

 

Persuasive web copy

Most marketing campaigns can be stripped down to one of two themes: build the dream or stop the pain. Marketers tend to favour stop the pain. After all, not everyone has a dream, but everyone has a problem.

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B2B Web Copy to Get Them Banging on Your Door

Posted October 12, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , | 0 Comments | Share This

 

B2B copy

We all know that B2B marketing differs from B2C. B2B’s longer and more complex buying process has implications for marketing — and your web copy. Here are some tips to get your B2B web copy right.

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Using Humour to Sell? Don’t Fumble the Punchline!

Posted September 25, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 1 Comment | Share This

 

Humour in marketing

Humour is a great way to sell. It catches people’s attention, engages them, and injects an element of humanity into otherwise static information. People love to be entertained, and if you can keep them amused while promoting your products or services, then all the better (nice job, Old Spice). What’s more, humour can be a great way to distinguish yourself from the competition (take a bow, Groupon).

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Converting Customers: Copywriters Need to Go Psycho

Posted July 25, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , , , | 0 Comments | Share This

 

 

Psychographics and marketing

Good marketers and copywriters alike know the more you understand your target audience, the better job you can do writing and delivering your message. Sure demographics help — age, location, marital status, ethnicity and religion. But you’ll have a much richer understanding of your ideal customer if you get to know their psychographics — their lifestyles, behaviors and attitudes.

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